Adriel "Yorley" R.

About

With over five years of experience, I’ve built a multidisciplinary career spanning design, marketing, social media, and community building. My expertise lies in transforming brand identities to create impactful experiences that resonate with audiences. With various interests in Crypto, Web3, and Tech, I help companies translate complex innovations into accessible narratives, driving engagement and fostering meaningful connections as a Multidisciplinary Designer.

Experience

• Junior Designer · Reform DAO2025-02-01 –

  - Creation of social media visual assets and templates for the company’s social media accounts. - Worked on visual UI assets and UI design for the company’s websites. - Worked on design templates and assets for the internal and external brand.

• Illustrator & Graphic Designer · Yorley2019-01-01 –

  - Creation of digital assets for personal and commercial use in the field of graphic design and illustration. - Have worked with clients on digital illustration and branding for SMEs. - Creation of brand identity, digital illustration, and marketing assets for NFT Projects. - Have worked on UI/UX Design and Branding projects for SMEs.

• Marketing Assistant · SideShift AI2023-03-01 – 2024-12-01

  - Creation of internal and external design assets for the company’s social media accounts. Boosted the company’s social media performance by 10x in two years with organic and paid marketing campaigns. - Responsible for marketing strategy and creative planning with the Marketing team. Worked on major marketing campaigns with Ambassador Programs and Giveaway Contests. - Social media management and marketing for SideShift.ai’s social media channels. - Introduced new post features such as visual infographics, a weekly post schedule, meme videos, blog articles, and threads. - Handled merchandise planning, logistics, and design execution. Worked on event planning for major in-person conferences and events. Managed supplier sourcing, warehouse management, and delivery.

• Graphic Artist & Designer · BoredPuma2022-07-01 – 2022-12-01

  - Creation of digital assets for clients while maintaining brand identity of BoredPuma through social media management and digital asset creation. - Creation of brand identity, digital illustration, and marketing assets for NFT Projects. - Have worked with various projects in Tech and Web3 space. - Created landing page and page assets for Web3 companies.

• Founder and Creative Director · No Kidding! Digital2022-04-01 – 2022-07-01

  - Worked for clients in the Web3 space on social media management and design. - Managed social media ads on Meta for Facebook and Instagram - Worked on branding and social media design for Tech and Web3 companies.

Education

• De La Salle-College of Saint BenildeBachelor's Degree in Multimedia Arts, Multimedia Arts
• UX Design InstituteProfessional Diploma in UX Design, UX Design
• Philippine School DohaLower and Upper Secondary Education, Primary and Secondary Education

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