Aerik Singla

About

Experienced UX/UI Designer with over 6 years of expertise creating human-centered interfaces for AI Vision, Industrial Safety, SaaS, Logistics, and Enterprise Applications. Skilled in designing intuitive experiences that bridge user needs and business goals. Proficient in wireframing, prototyping, user research, and design systems—always focused on usability, accessibility, and consistency. Recognized for crafting high-impact digital experiences through collaborative product thinking and iterative refinement.

Experience

• Product UX/UI Designer | Graphics | Video Editor - Avathon India · Avathon05-01-2022

  Domain Expertise: AI Vision | Industrial Safety •Interface Design: Designed and delivered intuitive user interfaces for VAIA (Vision AI-based Detection System for Health and Safety), improving user engagement and reducing navigation errors through user-centered design principles. •Wireframing & Visual Prototyping: Led the creation of wireframes, prototypes, and high-fidelity designs, streamlining the onboarding process for new users. •Responsive Design Implementation: Worked closely with cross-functional teams including product managers and developers to implement scalable, responsive designs using reusable components, accelerating development cycles. •UX Optimization: Continuously refined the product's UI/UX based on user feedback to enhance user experience and improve retention. •Design-Dev Collaboration: Worked closely with development teams to ensure pixel-perfect implementation, reducing rework and improving design consistency. •Client-Centric Design Solutions: Provided customized design solutions for B2B clients such as HPCL, Nayara, and CP Plus, aligning with their specific needs and achieving high client satisfaction. •Dashboard & Data Visualization: Led the end-to-end design process of creating asset and usecase monitoring dashboards for users to efficiently track, manage, and analyze data.

• Product UX/UI Designer | Graphics | Video Editor · Integration Wizards Solutions03-01-2021 – 05-01-2022

  Domain Expertise: Health & Safety | Mobile Device Management (MDM) | Data Anonymization | Industrial Automation •Health & Safety Platform (IRIS): Created intuitive dashboards and interfaces for a real-time monitoring system, enhancing hazard detection, alert workflows, and device health visualization. Improved decision-making across safety operations. •Mobile Device Management (MDM): Led end-to-end UX for a comprehensive MDM platform. Delivered responsive, user-centric UIs for device diagnostics, remote management tools, and hierarchical fleet structures. •Legacy Product Redesign: Reimagined interfaces for legacy enterprise apps, including an anonymization platform for secure video/image processing and compliance-focused workflows. •User Research & Usability: Conducted in-depth user research, heuristic evaluations, and usability testing, reducing support tickets and improving overall product usability. •Design Leadership & Delivery: Managed internal design tasks, coordinated closely with development teams, and ensured delivery of development-ready, high-quality UX/UI solutions. •Visual Communication & Branding: Designed cohesive marketing and brand assets—brochures, pitch decks, and standees—ensuring visual consistency across digital and print media.

• UI/UX Designer | 2d Animator · Click Labs02-01-2018 – 11-01-2020

  Domain Expertise: SaaS Platforms | Marketplaces | Logistics | Mobility | ERP | Travel •B2C SaaS Product UX/UI: Led UX/UI for B2C SaaS products like Yelo, Tookan, and a custom ERP system, improving usability across marketplace, delivery, and enterprise tools. •On-Demand Service UX/UI (Yelo): Designed customer, merchant, and admin panels for Yelo, enhancing user journeys across food delivery, home services, and eCommerce platforms. •Logistics & Delivery Interface Design: Crafted intuitive task workflows, agent dashboards, and real-time tracking interfaces for Tookan, improving usability and efficiency in logistics and last-mile delivery operations. •ERP Workflow Optimization: Created role-based dashboards and streamlined workflows in an internal ERP platform to support operations and merchant onboarding. •Consumer App UX/UI Flows: Designed end-to-end user flows for Ploutos (travel booking for hotel, cab, flight), Jini and Beglammed (beauty service apps), and Instaspeaker (multilingual video calling)—focusing on intuitive booking, service selection, and real-time communication with a cohesive and accessible UI. •Jugnoo Micro-Mobility UX/UI: Enhanced user experience for the Jugnoo app (jugnoo.io), which serves over 5 million users, by working on various key features — including the design of an hourly cycle rental feature to support seamless short-distance travel experiences. •Design Tools & Team Collaboration: Collaborated with dev and product teams to ship responsive designs using Sketch, Adobe XD, Zeplin, and InVision.

• Android Developer · Click Labs2018-01-01 – 2018-04-01

Education

• Punjab Technical UniversityB.tech, Computer Software Engineering
• Sanatan Dharam College, BarnalaHigher Secondary Education

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