Ahmed Rehman

About

Senior UI/UX designer with 8+ years of experience. Proven track record in leading design projects from inception to completion. Skilled in all aspects of the design process, from user research to prototyping to visual design.

Experience

• Product Designer · Velvet.Capital01-01-2024

  Conducted user interviews and performed UX research methodologies for existing Defi APP (DAPP). Collaborated with stakeholders, including CTO, developers and executives to devise a roadmap for future development. Redesigned their DAPP by establishing new design system and improving flaws related to user experience. Laid down a system that not only ensured consistency across various product components but also laid the foundation for future scalability.

• Senior UI UX Designer · Convo.com10-01-2022 – 01-01-2024

  Led multiple projects as a team leader, utilizing diverse UX research methodologies. Ensured solutions met functional, reliable, and usable requirements while focusing on creating convenient and enjoyable user experiences and prototypes. Spearheaded the application design project for G1G, a travel insurance company. Applied usability testing techniques, which contributed to a 40% decrease in user frustration and a 22% improvement in overall user experience. Employed A/B testing methodologies to optimize design elements, resulting in a 25% increase in conversion rates for client products. Demonstrated strong leadership skills in guiding the team and driving project success.

• Senior Graphic Designer · QuellxCode Pvt Ltd07-01-2021 – 11-01-2022

  Responsible for brainstorming new UI/UX ideas and bringing them to the table. Also worked on designs related to Brand Identity and Social media post templates. Also touched on a new domain of Motion designing as well. Brainstormed innovative UI/UX and branding ideas to enhance user experience. Redesigned the UI/UX of Euler.finance, resulting in a 60% increase in user satisfaction and a 20% decrease in user error rates. Introduced compelling marketing materials for Euler.finance lending and borrowing services, resulting in a 20% growth in user acquisition. Implemented data visualization techniques to present statistics in a clear and visually appealing manner, enhancing user understanding and trust in the platform. Maintained keen attention to detail and achieved a delicate balance between corporate and creative needs.

• Graphic Designer · Wurfel IT (Pvt) Ltd09-01-2019 – 02-01-2020

  Completed multiple brand identity and marketing collateral projects, delivering visually impactful designs to enhance client brand presence. Successfully delivered 2 brand identity projects, resulting in a 95% client satisfaction rate. Designed engaging website designs, resulting in a 15% increase in user engagement and website conversions. Developed proficiency in motion design and video editing, incorporating dynamic visual elements into design projects. Collaborated with cross-functional teams to develop and execute website and application designs, ensuring seamless user experiences.

Education

• Bahria UniversityBachelor's Degree, Computer Science
• Pakistan College Muscat, OmanIntermediate, Computer Science

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