Aimee Michaela

About

I’m a digital marketing graduate with hands-on experience both online and in store. At Cyril’s Garage, I led the brand across both web and social media platforms, creating engaging content, and building a consistent brand voice that reflected the business’s values. I enjoyed working directly with a local audience and saw the impact of targeted, creative marketing in a real-world setting. Alongside this, I’ve built extensive experience in visual merchandising, working across multiple major retailers. I regularly set up and maintain in-store Point of Sale (POS) displays, execute national campaigns, and ensure brand consistency across different store environments. I’ve learned how consumers interact with products in real time and how smart design and placement can influence buying decisions. Now, I’m focused on combining my in-store marketing experience with digital strategy. I’m currently expanding my creative skills with tools like After Effects, with the goal of working behind the scenes on brand marketing, content creation, and campaign execution.

Experience

• Visual Merchandiser · Lites Group Ltd2023-02-01 –

  Visual Merchandising of Tayto and Card Factory products.

• Visual Merchandiser · FMI - Field Management2025-08-01 –

  Visual Merchandising of Mondelez and Cadbury’s products.

• Social Media Manager · Cyril's Garage2024-07-01 – 2025-01-01
• Web Designer · Cyril’s Garage2023-11-01 – 2025-01-01
• Stock Assistant · Argos2021-11-01 – 2023-07-01

Education

• Technological University of the ShannonBachelor's degree, Digital marketing

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