Alexa Mezzacappa

About

Bachelor in Science in Advertising & Marketing Communications, with a minor in Design Thinking from the Fashion Institute of Technology in NYC. A year and a half of industry experience on Fashion Avenue in NYC. I grew the brands Instagram's views organically in one month by 20%. Hard working, driven, and ambitious individual looking to expand her knowledge in the marketing and design industry.

Experience

• Marketing and Design · Accessories Direct I Midtown, NYC10-17-2021 – 01-17-2023

  Create new content in the studio and during photoshoots Solve customer's issues with products Coordinate photoshoots for handbags Design advertisements for emails, events, and social media Use Planoly to coordinate social media posts Increase brand awareness with hashtags on social media posts

• Assistant Manager · Samaha's Farm10-17-2021

  -Oversee day to day operations and implementing workflow procedures -Supervise employees throughout shifts and train all new employees -Provide direct feedback to employees and direct assistance to higher-ups -Provide customer support in escalated situations -Take inventory, order needed products

• Clerical Assistant · FIT Writing and Speaking Studio01-26-2021

  - Promote studio by creating advertisements and flyers to increase student participation - Solves problems regarding scheduling with tutors and students

• Women and Glam Department Associate · Marshalls12-23-2018 – 06-25-2022

  -Recommended styles according to lifestyle, size and fit, occasion, season, cost -Ensured accurate pricing through price checks -Created attractive in-store clothing displays to promote new merchandise -Handled customer inquiries regarding products and services

• Event and Program Management Intern · Move for Hunger01-25-2020 – 05-25-2021

  Researched transportation logistics and food waste trends Managed high-volume email and phone communications

• Administrative Assistant · MFH11-14-2022

  - Volunteer management - Shipping and receiving - CRM with Salesforce and Asana - Inventory of current stock

• Event Coordinator · MFH05-01-2024

Education

• Fashion Institute of TechnologyBachelor's Degree, Advertising and Marketing Communications

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