Alicia Rota

About

Alicia Rota is an experienced creative with over a decade of experience in producing and curating artistic projects including art fairs, dance and theatre. Rota holds a BFA in Commercial Dance with a minor in Arts & Entertainment Management from Pace University (2016). She later studied acting at Studio 4 and the Brooklyn Actors Lab, where she began her career producing film, television, and media projects. During this time, she produced 25+ independent projects (Darla – (2017), Green Piece (2015-2016), Detour + Next Exit (2022). Rota also collaborated with clients such as Philippa Braithwaite for Beaujolais Wine, Patron, InStyle Magazine, and more. In 2020, she joined Superfine Art Fair as Director of Operations, bringing her production experience to the art world. During her tenure with Superfine, Alicia Rota spearheaded the curation, design, and production for 17 art fairs, presented nationwide in New York, Los Angeles, Miami, San Francisco, Washington D.C., among others. Envisioning and implementing the curation for these, Alicia also worked directly with over 600 independent artists, assisting with curating fair booths and providing valuable insight into the art world. While with Superfine, Rota worked with arts organizations like ChaShaMa, ArtSpan, and Path With Art allowing her to develop her curatorial eye further and hone her ability to translate creative ideas into reality. In true Capricorn nature, Alicia is drawn to projects with a balance of practicality and whimsy; with deep, rich spirits that also bring out a child-like sense of play and wonder. Movement plays a large part in Rota’s practice; a guiding force in her projects, she is fascinated with finding, observing, and creating movement in her curations and creative design development. Her passion for filmmaking also informs her work – understanding the intricacy of creating and capturing a moment and the power behind storytelling. In all her projects, Alicia searches for the story to be told, and with a sense of reverence, she ensures it is heard through her collaboration. Her career reflects a commitment to excellence, creativity, and strategic leadership across various industries.

Experience

• Director of Operations · Superfine Art Fair08-01-2020 – 05-01-2024

  As the Director of Operations at Superfine Art Fair, I spearheaded the creative design and logistical planning for over eight annual events, aligning project timelines with client expectations to ensure seamless execution. I led the curation, design, and floor plan development for main and ancillary events, maintaining cohesive brand alignment and optimizing event flow. Collaborating with stakeholders, I implemented innovative design strategies and workflows, enhancing event experiences and driving success while enforcing high creative standards and effectively integrating feedback to ensure client satisfaction. I cultivated trusted relationships with high-profile clients through empathetic communication, exceptional support, and consistently high-quality results. Additionally, I provided creative direction for social media and marketing campaigns, crafting compelling content to bolster event branding and promotion. By managing event budgets with strategic financial planning, I achieved an average 12% profit margin, all while inspiring and leading staff to foster a professional and efficient collaborative environment.

• Creative Project Manager · Freelance Projects02-01-2014 – 09-01-2022

  I have led the development and management of creative projects from inception to completion, maintaining detailed oversight of multiple projects and an extensive client database. I created and managed project budgets, production timelines, task tracking, contracts, and core documents across various departments to ensure seamless execution. Overseeing the logistics and production of 25+ projects, I have successfully delivered both micro-budget productions and full-scale agency-level projects. My roles have spanned Production Coordinator, Executive Producer, Line Producer, Assistant Director, Assistant Prop Stylist, Key PA, and other key positions, showcasing my versatility and expertise in production management.

• Project Coordinator · Liz Page Associates08-01-2024

  I supported event producers by conducting in-depth research for event planning and managing logistical operations, ensuring cohesive design implementation and flawless execution. Acting as a liaison between clients, vendors, sponsors, and volunteers, I effectively represented LPA and its clients, fostering strong relationships to enhance event success. I collaborated with vendors to design engaging event materials, coordinate decor, lighting, and furniture rentals, and oversee event programs, ensuring every detail aligned with the creative vision. Additionally, I assisted with budget tracking to optimize resources and elevate the attendee experience.

• Administrative Manager · The River Cafè2018 – 08-01-2020

  I assisted executives and the owner in managing the daily operations of a Michelin-starred fine dining restaurant renowned for its high-profile clientele, leading the in-house team to uphold the highest standards of service and guest experience. Recognized for exceptional performance and dedication, I was promoted to management, where I continued to excel in exceeding expectations. During the COVID-19 crisis, I played a pivotal role in ensuring operational continuity and managing crisis communications, demonstrating adaptability and resilience in challenging circumstances.

• Actress · SAG-AFTRA01-01-2002 – 03-01-2020

  Worked as an actress, participating in various productions and contributing to the creative process.

• Executive Assistant · Leaving Normal Productions08-01-2018 – 01-01-2019

  Assisted multiple partners with personal scheduling of meetings and travel. Maintained current and detailed knowledge of projects and their status. Maintained an extensive database of clientele and their associated projects. Assisted in pre-production planning for multiple projects simultaneously. Edited scripts, pitch documents, and created other production related documents. Created and reviewed contracts for clients on outside projects.

Education

• Pace University-New YorkBachelor of Fine Arts (BFA), Commercial Dance

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