Allison Wu

About

Hi! My name is Allison and I am a driven, observant, and detail-oriented individual who loves to take risks and push myself outside of my comfort zone. I am always looking for opportunities to test my limits and learn new skills to stash in my back pocket. Currently, I am establishing my product marketing skills while building upon my foundation of media art and graphic design. In my free time, you'll find me throwing punches in the boxing gym, soaking in the California sun, sharpening my culinary skills in the kitchen, or venturing far and wide to find the best pastry and coffee combination. Feel free to reach out to me at allisonwu25@g.ucla.edu if you have any questions or check out my creative work at https://allisonwu.myportfolio.com!

Experience

• Product Marketing Manager Intern · Microsoft05-01-2023 – 08-01-2023

  Pushed the positive perception of Cloud Communications by assisting the Azure and Data Center teams. Supported announcements by determining media strategy, creating social amplification copy, and designing graphics. Worked closely with adjacent teams to ensure alignment on campaign development and marketing strategies. Assisted in project management tasks, including timelines, resource allocation, and task tracking.

• Marketing And Public Relations Intern · Alpha Kilo01-01-2023 – 05-01-2023

  Supported Account Manager with client responsibilities, including taking meeting notes and creating monthly reports. Drafted press releases and brainstormed pitches for clients and contacted the appropriate publications/journalists. Oversaw the development, content, reformatting, and print layout of the London Employee Handbook.

• Brand Ambassador · CELSIUS Holdings, Inc.09-01-2022 – 12-01-2022

  Planned and executed promotional events, including tastings and sponsorships, enhancing community presence. Created engaging content for social media platforms, boosting follower engagement and driving traffic to various sites. Actively represented the brand at events, engaging with consumers and increasing brand visibility through interactive demonstrations and tastings.

• Brand and Digital Marketing Intern · Nickelodeon06-01-2022 – 11-01-2022

  Implemented Google Search Trends and SEO best practices for creating content in order to boost site rankings. Pitched content ideas backed by SEO research for optimal CTR and page relevance rankings. Wrote copy for articles, photo galleries, cast/character bios, and show about info for all Nick and Nick Jr. properties. Re-organized and formatted brand documents, created process workflow decks, and audited sites for accessibility.

Education

• UCLABachelor of Arts - BA, Design Media Arts & Digital Humanities

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