Amanda DAmore

About

Experienced marketing and communications professional with a proven track record in digital marketing, brand strategy, and media relations. Skilled in social media management, content creation, and strategic planning. Adept at leading cross-functional teams and executing high-impact campaigns.

Experience

• Marketing Communications Manager · Color Street2016 – 2020

  Assumed digital marketing responsibilities mid-year, managing all customer email campaigns via Oracle Responsys. Created segmented audiences, optimized messaging, and executed launches that generated billions in ad revenue. Directed a b2b, b2c, and B2B2C social media strategy across internal and external teams. Authored and messaging framework, including mission, vision, and tagline. Spearheaded SOE (Search Engine Optimization), managing paid marketing efforts by 85%. Oversaw strategic alignment with the C suite, led weekly executive briefings. Developed tools to engage and educate Market. Fostered trust or peer staffing.

• External Communications Manager · GAF2022 – 2022

  Directed GAF's national PR strategy, managing agency partners and overseeing story mining, message development, and brand positioning.

• Social Media Specialist · Walden University2013 – 2014

  Launched the university writing center social presence and managed event communications.

Education

• Seton Hall UniversityMaster's Degree, English
• William Paterson UniversityBachelor's Degree, English

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