Andrea Cafege

About

Over 8 years of strategic consulting experience, I thrive in guiding businesses from concept to reality. As Director of Strategy at AYEN, I crafted innovative plans spanning brand, marketing, sales, and internal communications. My tenure as CEO & Co-Founder of XCUTE, a MISK & 500 Portfolio Company, honed my skills in research, product development, and fundraising, leading to comprehensive growth strategies. Passionate about fostering business growth, my expertise lies in navigating complex challenges, developing actionable plans, and driving successful outcomes across diverse industries.

Experience

• Freelance Strategic Consultant · null10-01-2023

  As a freelance strategic consultant, provided strategic guidance and advisory services to clients.

• Director of Strategy · AYEN | عاين04-01-2022 – 10-01-2023

  Responsible for leading the strategic initiatives and direction at AYEN. ● Ensured the development and implementation of innovative strategies in line with AYENs priorities and objectives. Such as: ○ Brand Strategy ○ Marketing Strategy ○ Sales Plan ○ Product Plan ○ Internal Communication Strategy ● Worked closely with leadership to develop and maintain company OKRs & KPIs Developed Data room & assisted in investor relations

• Co-Founder & CEO @XCUTE | 500 Global & Misk Portfolio Company · XCUTE04-01-2019 – 07-01-2023

  Co-founded and led XCUTE, a company in the 500 Global & Misk Portfolio. ● MISK & 500 Portfolio Company ● Researched & Developed User Journey and Product. ● Designed, Implemented and updated Business, Branding & Marketing strategies, plans and procedures. ● Set comprehensive goals for performance and growth. ● Oversaw daily operations of the company. ● Lead fundraising. ● Managed relationships with partners & clients.

• Strategic Business Consultant · Kryptology Communication Solutions12-01-2015 – 12-01-2018

  Provided strategic consulting services at Kryptology Communication Solutions. ● Consulted clients in: ○ Marketing Strategy ○ Business Development ○ Brand Strategy ○ Event Strategy ○ Internal & External Communications ○ Product Development ● Assessed clients' needs after researching the clients company profile. Tracked Results and analyzed gaps.

• Logistics · Prince Sultan Military Medical City01-01-2014 – 01-01-2014

  Handled logistics at Prince Sultan Military Medical City.

Education

• Menlo CollegeBachelor of Science (B.S.), International Business Marketing & Management
• City College of San FranciscoAssociate's degree, International Business

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