Andrea Kathmann

About

As President of Bright Marketing since May 2022, I oversee the company's strategic direction, business development, and overall operations to drive growth and success. Prior to this role, I served as Head of Digital Marketing at Everbridge, where I led digital marketing efforts to enhance brand awareness and customer engagement. My experience also includes a tenure as Senior Marketing Consultant and Digital Marketing Strategist at Perficient and Stone Temple Consulting, where I successfully executed over 65 digital transformations and managed numerous website redesign projects. I began my career as Digital/Affiliate Marketing Manager at Valassis, where I significantly increased affiliate commission income and developed the initial business requirements for RedPlum's Affiliate Program. I hold an educational background from Suffolk University - Sawyer Business School.

Experience

• President · Bright Marketing05-01-2022

  As President of Bright Marketing, responsible for overseeing the company's strategic direction, business development, and overall operations to drive growth and success.

• Head of Digital Marketing (Director) · Everbridge11-01-2020 – 05-01-2022

  Led the digital marketing efforts, including strategy development, execution, and performance analysis to drive brand awareness and customer engagement.

• Senior Marketing Consultant / Digital Marketing Strategist · Perficient07-01-2018 – 04-01-2020

  - Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.

• Digital Marketing Strategist / Senior Marketing Consultant · Stone Temple Consulting05-01-2012 – 07-01-2018

  - Crafted growth strategies for client websites: successfully executing over 65 digital transformations (12 for enterprise sites, and 50+ for non-enterprise) - Managed website design/redesign projects, including strategizing the site architecture, creating wireframes, overseeing the design, development and QA process end to end. - Optimized websites for SEO and increased non-branded search traffic - Performed conversion optimization. Constructed A/B and multivariate tests resulting in increased revenue. Provided recommendations on value propositions, CTAs, demos, whitepapers, review placement, etc. Led website redesigns that increased conversions. - Directed dozens of international digital marketing initiatives, including strategizing and implementing a spoke-and-hub digital marketing approach, hiring and managing translators, and optimizing each country's website individually for regional keywords, requirements, and cultural alignment. - Implemented content strategies across dozens of major websites. Created the vision, goals, and layout of on-page and off-page content. Created editorial calendars and managed creation, curation, promotion and iteration of content. Designed and built well-organized 'Resource Centers' / content hubs to make content easily accessible by users. - Advised and oversaw social media strategies. - Set goals and KPIs for my internal team as well as for client teams. Held weekly meetings with my internal teams to track progress on reaching goals for all clients - Utilized reporting and analytics presentations to determine budget spend for different channels. - Customer Journey Mapping - Redesigned websites and created content strategies to better serve customer personas along customer journey.

• Digital / Affiliate Marketing Manager · Valassis06-01-2008 – 01-01-2010

  - Oversaw all digital aspects of Save.com including development, design, and marketing - Conceptualized the design and functionality for Save.com; created the wireframe and functional specs for the site and project managed the outside designers and developers that implemented the conception into a functioning site - Closely monitored Google Analytics and optimized layout and content accordingly to increase site traffic and conversions - Managed Google Adwords campaigns and delivered optimal conversions and results - Grew Save.com brand recognition on Facebook and via sweepstakes and promotions - Negotiated exclusive offers and higher commission rates from advertisers - Steadily increased affiliate commission income by an average of 11% each month after month 6 while adhering to strict advertising and development budgets - Created and maintained a large network of contacts in the affiliate industry through constant phone and email interactions and attending several affiliate conferences per year - Developed initial business requirements for RedPlum's Affiliate Program which was developed and is managed in-house and grew program from 0 to over 1,000 publisher in 4 months - Sought new ways to improve syndication program, created functional spec docs for development team to implement these optimizations - Managed RedPlum.com weekly newsletter, provided content and oversaw week-to-week production.

Education

• Suffolk University - Sawyer Business School

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