Anteneh Tesfaye Taye

About

Anteneh Tesfaye, the CEO of Shega, brings extensive expertise in tech and data/research. His career includes leading Africas Talking's expansion into Ethiopia and playing a vital role at Cred, an Indian fintech startup valued at $6.2B. At Cred, he significantly contributed to product development through data and research. He has led research initiatives in Ethiopia for Euromonitor International and is an alumni of AIESEC and YALI. Post-India, Anteneh aimed to establish a tech startup in Ethiopia. Confronted with the challenges of sourcing valuable, pertinent content/data for informed decisions, he founded Shega. Shega is an information service and technology company that aims to demystify the African economy through integrated media, data, and intelligence. At Shega, I lead a team of passionate and talented professionals who provide essential tools for businesses, organizations, investors, and policymakers to make well-informed decisions about the African market.

Experience

• Product Leader · Shega02-01-2021

  Shega is an information services and technology company dedicated to demystifying emerging market through integrated media, data, and intelligence. At Shega, my role involved defining and leading the product direction along managing multi-million dollar projects, delivering tailored marketing campaigns, and building a media distribution networks.

• Product Country Lead · Africa's Talking05-01-2019 – 12-01-2021

  Led the expansion of Africa's Talking in Ethiopia, managing local partnerships and relationships with telecom and fintech companies. Achievements included signing the first local A2P aggregator agreement with Ethio Telecom, growing annual revenue significantly, and launching an Amole Telegram Payment Bot.

• Country Research Analyst [Ad hoc basis] · Euromonitor International01-01-2019 – 12-01-2020

  Managed and conducted Ethiopia-related research projects for international clients on a project basis. Responsibilities included analyzing quantitative and qualitative data, hypothesis testing, and building industry contacts.

• Business Research Analyst · CRED05-01-2018 – 11-01-2018

  Responsible for end-to-end research on the global financial services and luxury market, focusing on countries like China, Germany, and Brazil. Generated market and customer insights to aid startup growth and presented findings to the founder and core team.

• Marketing and Business Development Officer · CONSOL08-01-2017 – 05-01-2018

  Developed, implemented, and executed strategic marketing and sales plans for a firm providing consulting, software sales, and training.

Education

• Addis Ababa UniversityBachelor's degree, Economics
• Ivey Business School at Western UniversityCertificate, Business Decision with Cases

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