Arielle El-Amin

About

Arielle El-Amin is an innovative digital theorist and cultural strategist, who is evolving the ever-changing media landscape. Digitally native and attuned to micro trends and algorithm shifts, Arielle leverages cultural analysis and creativity in architecting high-traffic brand strategies and digital content. Her gift of design and knowledge of cultural theory, propels her to construct meaningful digital spaces and utilize this landscape, to enact social change. As artists and creators, she believes it is our duty to not only imagine an improved world but actively implement an equitable vision for the future. She believes digital storytelling is a key to that vision. To learn more, or engage in meaningful collaboration, inquire within!

Experience

• Communications Assistant · Black Child Development Institute - Ohio08-01-2022 – 06-01-2024

  As a Communications Assistant, likely responsibilities included managing communication channels, creating content, and supporting public relations efforts.

• Policy Writer and Social Media Contributor · The People's Plan NYC04-01-2021 – 05-01-2022

  - Transformed complex state and city policy legislation into captivating and succinct Twitter threads - Developed policy scorecards to rank mayoral candidates' stances in education, criminal justice, and environmental justice - Designed equity-based policy recommendations and acute action steps for climate change and education initiatives, aiming to provide equity and justice for all New Yorkers

• City and Regional Planning Student's Association (CRPSA) · Knowlton School at The Ohio State University06-01-2020 – 05-01-2022

  - Spearheaded post-pandemic social media campaign, developing original graphics and research for content production - Liaised with local Columbus venues, caterers, and executive board to design, plan, and execute bi-weekly events for faculty, staff, students, and local planners - Composed scripts and designed presentations for monthly meetings and programs alongside executive board

• Black x Bold Magazine · John Glenn College of Public Affairs at The Ohio State University06-01-2020 – 05-01-2022

  - Writer and contributor for the Black x Bold student magazine at The Ohio State University - Carefully researched and interviewed students and faculty to curate articles discussing current issues within black culture and giving the black student body a voice at OSU

• Digital Media Intern · Walker's Legacy06-01-2021 – 08-01-2021

  - Liaised with design team to develop a unified visual and written voice across social media platforms - Conducted outreach with private and public stakeholders to investigate systemic economic inequity within BIPOC communities through entrepreneurship - Provided oversight for social media content calendar and designed original content in Canva and Adobe Creative Suite - Synthesized strategies with executive board to formulate innovative programming to bolster women of color entrepreneurs' skill-sets and confidence - Optimized digital content engagement based upon emerging trends in social media content creation and distribution

Education

• The Ohio State UniversityCity and Regional Planning, City/Urban, Community and Regional Planning
• Hathaway Brown SchoolHigh School Diploma
• Ruffing Montessori SchoolElementary School

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