Arun Yelisetti

About

With a robust background in UX design and development, I am currently pursuing a Master of Science in User Experience at Arizona State University, set to complete in 2024. My professional journey began with a Bachelor of Engineering in Computer Science from Sathyabama Institute of Science & Technology. I have held pivotal roles such as UX Data Administrator at Arizona State University, where I led design teams and developed interactive websites and interfaces. At Viamagus Technologies, I spearheaded the design team, enhancing user experiences and increasing user engagement significantly. My tenure at PayGyft involved revamping eCommerce platforms, while at Human Resocia, I honed my skills in web development and Agile methodologies. As a founding member of Learnorama, I developed training programs and marketing strategies, significantly boosting student engagement. My expertise spans UI/UX design, project management, and user research, with a focus on creating intuitive and impactful digital experiences.

Experience

• UX (Data Administrator) · Arizona State University10-01-2022 – 05-01-2024

  Designed and built an in-house multimedia/interactive website design portal for internal student websites. Designed and developed interactive ads and user interfaces (UI) for maximum impact on pending business ventures. Led Research and design teams for Water Chatbot by ASU, conducted small focus group testing and usability testing. Utilized HTML, Tables, Adobe Fireworks. Mentored a team of 4 to maintain design standards based on current AI trends.

• Snr. UI / UX Designer · Viamagus Technologies11-01-2020 – 07-01-2022

  Led the design team at Viamagus, implementing an Agile framework to manage multiple projects simultaneously, ensuring timely and efficient project delivery. Managed full lifecycle projects, driving creative direction and collaborating with designers and programmers to meet in-house standards, integrate products with social media, and ensure client satisfaction. Conducted user research and UI design for various software applications, enhancing user-friendliness and intuitiveness. Revamped web and mobile interfaces, simplifying workflows and improving user goal accomplishment. Designed a Progressive Web App (PWA) for a Coca Cola cold drink chain, reducing escalation time by 60% and error rate by 80% through the implementation of a new scanner feature. Led the design and UX of B2B and B2C applications for a crowdfunding platform, Kickfurther, increasing the new user rate by 300% in the first month and reducing new business user acquisition costs by 40%. Designed and developed 4+ websites from scratch for different companies, ensuring high engagement and usability: Davinta Finserv, Nglome, Credas Projects, Viamagus.

• Ui/UX and Graphic Designer · PayGyft06-01-2020 – 11-01-2020

  Co-led the design team to revamp a consumer-focused eCommerce mobile application and website. Conducted extensive research and collaborated with product experts to redesign the application, connecting local markets and consumers for efficient communication and delivery. Designed the mobile app and website, implementing atomic design principles and working closely with cross-functional teams to ensure a cohesive user experience. Utilized a design framework, including design sprints, to keep the project on track, resulting in timely completion and a seamless rollout. Enhanced user experience and facilitated significant business growth, contributing to PayGyft's expansion into 15 tier-2 and tier-3 cities.

• UX Developer · Human Resocia/Global IT Talent02-01-2019 – 06-01-2020

  Human Resocia is an IT consulting firm in Japan. Learned Japanese to business level communication. Got trained in HTML, CSS, MySQL and Javascript software development processes from conception to deployment while acquiring significant insight into various design and technical skills in the development process. Designed 4+ websites from scratch based on different industries. Gathered requirements from stakeholders to establish overall site objectives and special function clarity. Created wireframes, prototypes, screen mockups, and user interface (UI) design that effectively integrated customer and business needs, and bolstered customer experience. Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability.

• UX Designer · learnorama12-01-2016 – 12-01-2018

  As a founding member, played a key role in the establishment of a student-driven startup focused on building training programs for technical skills and participated in student development. Developed and implemented training programs for technical skills. Designed and managed the company's websites and social media graphics. Designed Posters, Social media content and Motion graphic videos for marketing teams. Organized workshops and skill sessions, teaching UX Concepts and Motion Graphics to 300+ students. Created marketing strategies to enhance student engagement. Successfully increased student engagement and participation, resulting in over 10,000 participants for workshops and skill sessions through effective marketing and design strategies.

Education

• Arizona State UniversityMaster in Science, User Experience
• Sathyabama Institute of Science & Technology, ChennaiBachelor of Engineering - BE, Computer Science
• Sri Chaitanya College of EducationIntermediate, MPC

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