Ashfaq Ahmed

About

I am a profoundly passionate and versatile designer, proficient in UI/UX and Graphic design. Additionally, I specialize in Power BI and hold expertise in Data Analytics, backed by a remarkable eight years of hands-on experience in the industry. My journey encompasses roles in advertising agencies and software firms, collaborating with enterprises in both the UK and USA. My track record demonstrates a knack for nurturing projects from their conceptualization, shepherding them through production, and ultimately delivering polished outcomes—all while ensuring their efficacy and suitability within stipulated timelines. My experience spans industries such as automotive, technology, and digital marketing.

Experience

• UI/UX | HMI & Graphics Designer · NAFFCO GROUP2024-06-01 –

  Specialized in designing intuitive and user-friendly interfaces for vehicle screens and digital platforms, ensuring seamless user experiences across all devices. Collaborated closely with developers to implement designs, providing detailed specifications, assets, and guidelines for successful execution. Designed and tested in-vehicle display systems using Figma, focusing on ergonomic, visually appealing, and functional HMI solutions tailored to automotive standards. Created engaging mobile applications, dashboards, and web platforms by developing wireframes, prototypes, and high-fidelity designs. Conducted usability testing and iterative improvements based on user behavior, feedback, and performance analysis. Ensured consistency across designs by developing and maintaining robust design systems for both HMI and digital UI/UX projects. Delivered scalable, high-quality designs while managing multiple projects and meeting deadlines effectively.

• User Experience Designer & Power BI Dashboard specialist · Connected Safety Net2022-09-01 – 2024-05-01

  Responsible for designing visually engaging dashboards using Power BI, managing report data, and digitizing audits. Also responsible for creating UI/UX designs that meet client specifications, including application designs.

• UI/UX Designer · Cooperative Computing2021-06-01 – 2022-08-01

  Collaborated with stakeholders to deliver end-to-end product experiences. Applied business objectives into concepts, creating flows, wireframes, and mockups of intuitive user experiences. Prototyped and iterated designs to connect and optimize user flows. Tools used include Adobe XD, Photoshop, and Figma. Worked closely with product management and clients to contribute UI/UX designs throughout the product design lifecycle: from early ideas and sketches, to wireframes and prototypes, into active development. Collaborated with product and development teams on all aspects of user-centered design, including information architecture, user flows and stories, navigation, interaction design, personas, and branding. Provided support for development teams for translation of approved designs into pixel-perfect layouts.

• User Experience Designer · SEO Hub2020-09-01 – 2022-06-01

  Collaborated with stakeholders to deliver end-to-end product experiences. Applied business objectives into concepts, creating flows, wireframes, and mockups of intuitive user experiences. Prototyped and iterated designs to connect and optimize user flows. Tools used include Adobe XD, Photoshop, and Figma.

• Social Media Marketing Specialist · SEO Hub2020-02-01 – 2021-09-01

  Worked as a Social Media Marketing Manager. Managed Facebook Ads, Instagram Ads, Twitter Ads, Google Ads, and LinkedIn Ads. Developed new ideas for promotion of services and products. Created awareness of new products or services among target customers.

• UI Designer · Next Generation Innovations (NextGenI)2019-01-01 – 2020-09-01

  Led a team of graphic designers at Carzaty. Worked on projects based in UAE.

• UI Designer · Sterictech2018-02-01 – 2020-02-01
• Video Editor · Women Saver Foundation2017-05-01 – 2018-02-01

  Handled graphic designing including advertising banners, brochure/flyers & leaflets designing, visiting cards, letterhead, video editing, slideshow and various designing work.

• Graphic Designer · Website SEO Clinic2015-01-01 – 2016-02-01

  Responsible for graphic designing including advertising banners, brochure/flyers & leaflets designing, visiting cards, letterhead, envelopes, keychain designing, company profile, file cover, mugs designing, hoarding/billboards designs, newsletter designs, product catalog, standee banners, invitation cards design, and video designing and editing.

Education

• INDUS UNIVERSITYBachelor's degree, Mass Communication/Media Studies
• CAA Model School and CollegeACCP Pro in Aptech, Computer Science
• Arena MultimediaDiploma, Graphic Design and Video Editing
• Aisha Bawani CollegeIntermediate, Computer Science
• CAA Model School and College

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