Ben Vaeth

About

A seasoned Strategy, Analytics & Data Science Professional with extensive experience in data analysis, media operations, and analytics management in various industries including staffing, advertising, e-commerce, DTC, B2B. Proven track record of leading analytics teams and delivering data-driven insights for business growth.

Experience

• Senior Data Analyst - North America Lead · Randstad2023-03-01 –

  Spearheaded web tagging strategy & Google Analytics 4 migration project using BigQuery & advanced SQL. Automated reporting processes in Tableau & Looker using a combination of Alteryx, BigQuery, & Supermetrics for various internal stakeholders on B2B & B2C side of business. Implemented digital tagging and reporting strategy for new Randstad Digital App using combination of ServiceNow, Zapier, and Tableau. Conducted A/B testing and multivariate experiments to optimize user experience and drive lead volume improvement. Streamlined new dashboard creation in Looker utilizing Gemini to develop visualizations at a faster pace. Created presentations for key decision makers using Gemini Integrations with Google Sheets & Google Slides that drove strategic decision-making.

• Senior Analytics & Media Operations Manager · Optimal2022-03-01 – 2023-02-01

  Created dashboards using DOMO & PowerBI for performance reporting to internal & external stakeholders. Launched digital strategy for DTC brand Profusion, achieving a 109% increase in revenue, 80% increase in orders, 201% increase in sales by social, and a 40% increase in conversion rate using FB/IG Ads, TikTok Ads, and DV360. Elevated TikTok Influencer Miss Fxcel’s paid social performance, optimizing targeting and creative types on FB/IG, TikTok, and DV360 to maximize performance for webinar signups and Microsoft office purchases. Supervised 3 direct reports from ad operations & media operations teams. Produced and presented campaign wrap decks for performance reporting to internal & external stakeholders. Executed the ETL process in DOMO to remodel and automate agency’s reporting system to improve efficiency. Performed SQL queries on large, complex datasets used to analyze data, support operations, and create reports for various clients in BigQuery.

• Paid Media and Analytics Specialist · Silverback Strategies2021-08-01 – 2022-03-01

  Designed Paid Media & SEO Google Looker report template to implement across all of Silverback’s clients, saving over 5 hours per new client. Automated new budgeting process in Google Sheets using SQL statements & QUERY formulas. Created new GA4 training manual and organized trainings on how to use the platform effectively. Led stakeholder interactions, budget, and project management for segment of team’s portfolio of clients. Achieved a 44% increase in conversions, 54% increase in conversion rate, and a decrease of 31% in cost per conversion while account owner of Cornell University MBA Account using LinkedIn Ads and Google Ads.

• Analytics Associate · Silverback Strategies2021-02-01 – 2021-08-01

  Used advanced formulas such as VLOOKUP, sumifs, index/match, REGEX match/extract, and QUERY in Google Sheets to segment out customer lists and metrics based on requests from Senior Paid and Senior SEO Managers. Conducted A/B and Multivariate tests using Google Optimize for ECommerce clients to increase conversion rates (CRO) and guide media & optimization strategy. Applied advanced SQL to create formulas in Looker Studio for the purpose of identifying key trends in data. Implemented website tracking using Google Tag Manager to track campaigns across multiple platforms.

• Data Analyst · Targeted Victory2020-06-01 – 2021-02-01

  Used Tableau & Excel to format and group large datasets based on audience targeting demographics. Scheduled Email and SMS messaging campaigns on behalf of client in Salesforce Marketing Cloud. Created After Action Reports to show fundraising and lead generation performance in Looker & Tableau.

Education

• The University of the SouthBachelor's degree, Economics

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