Boris Belonjek

About

Hello, I’m Boris! Principal product designer based in Croatia with two+ decades of experience working with startups and scale-ups from Canada, US and EU. I do research, strategy, design, code and product as a design partner to startup teams. Co-founded and joined a few early-stage startups. These days, my role is to align AI capabilities with business and product goals, balancing AI-native features with traditional engineering, and validating what is genuinely useful, feasible, and scalable. Currently, I'm building browser automation tools at axiom.ai (backed by YC) and mentoring startups at deep–tech venture builder Nuqleus. In my free time, I enjoy enduro mountain biking and playing the drums.

Experience

• Product designer / engineer · Freelance2005

  A couple of interesting projects where I did end-to-end design and most of design-to-front-end development:
 Leeds United - service and product design for event management mobile app 
 G2 eSports - webshop, fan engagement mobile app
 Covideo - cross platform plugins for video recording
 Chess Tent - platform for teaching chess
 Ticketflip - Zendesk plugin for customer support using machine learning
 Kataylo - low-code app development platform
 Ampnet - tokenization platform for crowdfunding green energy infrastructure
 Aeternity - greenfield projects
 Medify - edutech platform for admission tests in medicine Oktober App - medtech app to track symptoms, sleep and medicine, food and water intake for lime disease patients
 Unicredit - leading design ops and design engineering GBG - platform for organization and management of eSports tournaments - exit Datagator - big data platform to help facilitate discovery, analysis and collaboration on raw data sets A Web Whiteboard - in browser whiteboard - acquisition
 Relative - in house app for investment fond powered by ML ...

• Design consultant · Mastercard Labs2015 – 2023

  Working as a concept designer for Mastercard Innovation Labs, specializing in rapid prototyping, concept development, 0-to-1 on design sprints.

• Principal product designer · Freelance2018

  Helping startups and enterprises bridge the gap, find new energy and ideas, identify and resolve friction points and execute high-impact initiatives.
 Working as a player/coach on improving products and services, elevate design maturity, build sustainable businesses and reach profitability with product-led growth. 
 Some of companies include Y combinator backed automation company, behavior science company building fin/edu tech solution for B2B2C market, Data/ML company building augmented creativity model.

Education

• Business academy FilaksMarketing Manager, Marketing, Copywriting
• Zagreb PolytechnicsBachelor's Degree, Information Design

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