Carly Diecidue

About

Freelance creative with 3+ years of experience across video editing, graphic design, and social media for fitness, wellness, lifestyle, and coaching brands. Comfortable working across disciplines—editing short-form reels and talking-head content, designing thumbnails/graphics and campaign banners, and managing end-to-end social content production and pipelines. Focuses on making content that connects with real audiences through hook-first editing, platform-native captions, and maintaining distinct brand voices.

Experience

• Freelance Creative (Video Editing | Graphic Design | Social Media) · Independent Clients2023

  Independent Clients — Fitness, Wellness, Marketing & Coaching Brands Video Editing • Edit short-form reels (10–15 sec) and talking head content (45–75 sec) for Instagram, TikTok, Facebook, and YouTube Shorts, adjusting pacing and structure depending on format and platform. • Build edits around the hook first: making the first 2–3 seconds impossible to scroll past, then structuring the rest to increase watch time. • Worked with Dr. Sara Reardon (@the.vagina.whisperer), a nationally recognized pelvic floor PT and influencer, producing reels that have reached 200K+ accounts and generated 7,500+ reel interactions in a single post. • Work across fitness, coaching, wellness, and marketing brands, comfortable pulling from B-roll, existing footage, testimonials, and talking head clips to match each brand's style. • Primarily edit in CapCut; also work in Adobe Premiere Pro. Thumbnail & Graphic Design • Design social graphics, promotional assets, and digital banners for client campaigns across Instagram, email, and web. • Created waitlist banner assets for V-Hive, a pelvic floor health app, designing for ActiveCampaign with specific brand typography, color, and layout requirements. • Comfortable building from a brand kit or establishing visual direction from scratch; experienced working within tight brand guidelines. • Primary tool: Canva; familiar with layering photography, type hierarchy, and badge/callout design for high-conversion assets. Social Media Management & Production • Manage end-to-end content production for multiple brand accounts: writing captions, scheduling posts, and coordinating visual assets across Instagram and YouTube. • Developed and maintained distinct brand voices across accounts ranging from clinical wellness to sports media and legal brands. • Write platform-native captions and on-screen text optimized for engagement, not just reach. • Stay current with algorithm shifts, trending formats, and content strategies; regularly bring ideas to clients proactively.

• Social Media Content Creator & Project Manager (Video + Graphics Production) · PropelHer2024

  Produce and edit video content, graphics, and multimedia assets for legal and nonprofit brands. Own the content pipeline from brief to delivery, keeping projects moving without needing to be chased.

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