Cassie Bastien

About

As an SEO Manager with extensive experience in digital marketing, I specialize in driving growth through SEO, content strategy, and UX design. I lead cross-functional teams to optimize websites and deliver impactful web projects that boost visibility, user engagement, and conversion rates. With expertise in SEO, content strategy and production, social media, YouTube strategy, and inbound marketing, I focus on creating data-driven solutions that align with business goals. I’m passionate about customer-first strategies and thrive in leadership roles that support team development and strategic growth.

Experience

• Search Engine Optimization Manager · Medium Giant2022-02-01 –

  Medium Giant is a media and marketing company with strengths in intelligence-driven, technology-enabled strategy, creative, and media services. Our purpose-driven curiosity pushes us to investigate further and challenge convention to break from the status quo because business growth requires positive change. Our divergent thinkers devise strategies that deepen connections, expand influence, and scale success for our ambitious and growth-oriented clients. We relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward.

• Sr. SEO Specialist · VI Marketing and Branding2020-05-01 – 2022-02-01
• SEO Specialist · VI Marketing and Branding2018-05-01 – 2020-05-01
• Jr. SEO Specialist · APMEX, Inc.2017-08-01 – 2018-05-01

  Strong focus on enhancing organic search performance through on-page optimization and performance analytics. Worked closely with cross-functional teams to ensure SEO best practices are implemented across the site, driving improved rankings and search visibility. I created and managed the YouTube Ambassador program, a key initiative in our affiliate marketing strategy. This program helped to expand brand reach, engage with influencers, and boost conversions by leveraging video content across digital channels.

• Specialty Account Manager · APMEX, Inc.2017-03-01 – 2017-08-01

  Provide high-quality information to customers on investing in precious metals and help them make informed decisions for their portfolios. Build and maintain relationships by gaining referrals and educating clients on the importance of asset allocation for a balanced investment strategy.

• Sales Quality Control Coordinator · APMEX, Inc.2016-10-01 – 2017-03-01
• Marketplace Operations · QuiBids2015-06-01 – 2016-06-01

  QuiBids.com is the world’s foremost Entertainment Shopping site – integrating an innovative “pay to play” auction model, games and gamification elements, and a traditional shopping experience. The result is a one-of-a-kind shopping destination with an engaging and powerful value proposition for both QuiBids’ users and suppliers. Run and operate all Marketplaces such as Amazon, eBay, Sears, Walmart, Rakuten, and more. Own reoccurring meetings regarding current sales and goals and product optimizations.

• Site Merchandiser · QuiBids2015-04-01 – 2015-06-01

  • Own site product content and promotional messaging by creating on-brand, best-in-class content and features for products across all categories and markets. • Build detailed product pages to include basic product information, technical specs and attributes, comprehensive descriptions, high quality images, product videos, and other relevant information customers may need in order to make a purchasing decision. • Analyze performance of site content, and drive site improvements. • Work closely with buying team to effectively build content and merchandise products tailored to appropriate customers and markets.

• Customer Service Representative · QuiBids2013-11-01 – 2015-04-01
• Customer Service Representative · Banfield Pet Hospital2011-09-01 – 2013-11-01

Education

• Oklahoma State University-Oklahoma CityHealthcare Administration A.S, Health/Health Care Administration/Management
• University of Central OklahomaBachelor's degree, Marketing

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