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dahlia amadé

dahlia amadé

Frontend Engineer | Marketing Strategist

7 yrs experience · Los Angeles, CA · <10 hrs/week

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About

With a robust background in both web development and marketing, I have cultivated a diverse skill set that bridges technology and business strategy. I hold a Bachelor of Arts in Economics from The George Washington University and completed a Full Stack Web Development program at Columbia Engineering. Currently, I am a Frontend Engineer at Lulu and Georgia, where I manage their Shopify site and lead sustainability initiatives. My freelance work has allowed me to collaborate with brands like Thee Hair Vault and Credo Beauty, enhancing my design and development expertise. Previously, I held marketing roles at Revlon and L'Oréal, where I managed campaigns and product launches for brands such as Almay and Garnier. My experience in both marketing and tech equips me with a unique perspective to drive innovation and growth in digital environments.

Skills

CodingGithubHTML/CSSJavascriptReactShopifyVisual Studio Code

Experience

  • Frontend Engineer · Lulu and Georgia09-01-2021

    Managed L&G Shopify site, spearheaded sustainability efforts, and contributed to UI/UX department upskilling.

  • Freelance · Self-employed05-01-2020

    Worked on various projects including Thee Hair Vault, Credo Beauty, IN-HOUSE, ETHX Inc, Sandstone LA, Chelsea & Rachel, and Chufly Imports as a designer and developer.

  • Marketing Manager, Almay · Revlon Inc.06-01-2019 – 03-01-2020

    Managed marketing strategies and campaigns for Almay brand.

  • Assistant Marketing Manager · L'Oréal01-01-2018 – 05-01-2019

    Managed Color Sensation brand development, spearheaded GarnierUSA.com Shade Selector Tool launch, and conducted brand analysis.

  • Assistant Marketing Manager at Garnier Skin Care · L'Oréal07-01-2016 – 12-01-2017

    Spearheaded Garnier 96% Naturally-Derived franchise launch, performed brand analysis, and optimized SkinActive in-store presence.

Education

  • Columbia EngineeringFull Stack Web Development
  • The George Washington UniversityBachelor of Arts (B.A.), Economics

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