Dan McCalla

About

If you want a copywriter who will challenge your briefs with new ideas and creative flair, you're in the right place! (portfolio at danmccalla.co.uk) Having written across a variety of sectors including IT, manufacturing, telecoms finance, social media, automotive and more, I'm an adaptable and hard-working copywriter ready to take on any job. Emails, landing pages, blogs, infographics, whitepapers, case studies, social media posts, creative concept ideas... you name it, I can do it! My greatest strength is turning complex subject matter into accessible copy that's easy for any reader to engage with. And I don't do the bare minimum of 'ticking the boxes' of your briefs - I go much further than that. I love to think differently.

Experience

• Copy Consultant · ROMI Associates2020-05-01 –
• Network Partner · Alexandra Wren Marketing Consultants2020-02-01 –
• Freelance Copywriter · Self-Employed2019-11-01 –
• Lead Copywriter · Creation Agency2016-02-01 – 2019-11-01

  Initially, I worked for Expandi Digital (a company connected to Creation Agency), writing exclusively for a major blue-chip IT company, before moving on to cover the full suite of Creation's clients as Lead Copywriter. Over these four years, I've honed strong skills in: Working across multiple clients and writing styles simultaneously. Developing a wide range of content, including eBooks, infographics, emails, landing pages, blogs, social media copy and more. Working with creative directors, account managers and clients to shape campaign concepts. Consistently delivering work on time, on brief and with creative flair. Challenging account managers with new ideas for content and copy.

• Sub-Editor · Dennis Publishing Ltd2012-07-01 – 2014-08-01

  At leading car magazine Evo, I was required to edit and proof-read copy for both the monthly magazine and the digital tablet version, the latter of which required HTML formatting. Other duties involved building relationships with journalists to ensure copy was sent in on time to ease pressure on other departments.

• Rallying Editor · Motorsport News2010-05-01 – 2012-05-01

  At Motorsport News I fulfilled my childhood dream of writing about motorsport professionally, starting out in karting and working my way up to the World Rally Championship. As well as reliably providing large amounts of accurate copy from locations worldwide to tight deadlines, I was also responsible for collating and editing reports from other contributors at races around the UK and Europe.

• Editorial Assistant · Motorsport News2007-09-01 – 2010-05-01
• Press & PR Assistant · MotorSport Vision Ltd2006-07-01 – 2007-07-01

  My first job was at race circuit operator MSV, where I learnt the basics of drafting, constructing and distributing press releases and marketing emails, creating web stories using a bespoke content management system, and building relationships with industry colleagues.

Education

• Royal Latin School

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