Daniel Thomson
GTM Implementation Specialist | Software Engineer
5 yrs experience · <10 hrs/week
About
With a robust educational foundation in Computer Science and Computer Forensics from The Manchester Metropolitan University, I have cultivated a diverse career in technology and customer service. My journey began as a Computer Science Teacher at Stretford High School, where I honed my skills in education. Transitioning to the tech industry, I served as a Service Desk Analyst at Sainsbury's, ensuring seamless operations through effective problem-solving. As a Junior Software Engineer at ISAWITFIRST.com, I developed applications and maintained code integrity. Currently, as a Tag Implementation Specialist at Next, I lead the transition to GA4, optimizing web analytics and enhancing data accuracy. My roles have consistently involved collaboration, problem-solving, and a commitment to improving processes, reflecting my dedication to both technical excellence and customer satisfaction.
Experience
- Tag Implementation Specialist | Technical Web Analyst · Next11-01-2022 – 10-01-2024
As a Technical Web Analyst (Tag Implementation Specialist), I played a key role in the successful transition from Universal Analytics to GA4, managing the implementation and maintenance of settings, communicating crucial changes, and resolving bugs. In addition, I implemented and maintained both client-side and server-side tags, optimizing JavaScript for enhanced reliability and efficiency. I drafted precise tracking requirements and designed dataLayer pushes for new site features, ensuring accurate data collection and analysis. My role also involved leading cross-functional meetings and liaising with various business areas to refine tracking processes and promptly address any issues. Through these efforts, I helped elevate the quality and accuracy of web analytics across the organization.
- Junior Software Engineer · ISAWITFIRST.com11-01-2021 – 10-01-2022
As a Junior Software Engineer, I specialize in turning wireframes into fully functional applications through meticulous planning, development, and rigorous testing. My role involves close collaboration with fellow developers to share solutions and conduct code reviews, ensuring that our codebase remains optimized, readable, and maintainable. I efficiently track and manage my work using GitHub for version control and JIRA for ticketing, consistently meeting outlined requirements and deadlines. Additionally, I create and update documentation to support developers in understanding features and packages within the codebase, contributing to a more streamlined and cohesive development process.
- Service Desk Analyst · Sainsbury's11-01-2019 – 06-01-2021
In my role as a Service Desk Analyst, I was responsible for analyzing and resolving technical issues faced by Sainsbury's store colleagues. By swiftly addressing these challenges, I played a key role in ensuring smooth day-to-day operations, enabling our in-store teams to deliver exceptional customer service. Additionally, I actively sought out new ideas and opportunities to prevent future issues, continuously working to enhance operational efficiency and support our colleagues in providing a seamless shopping experience.
- Customer Experience Representative · Mad Monkey Hostels10-01-2018 – 04-01-2019
As a Customer Experience Representative for Mad Monkey Hostels, I engaged directly with guests to ensure all their needs were met, delivering a high level of personalized service. In addition to addressing customer inquiries and concerns, I was responsible for organizing and running a variety of tours and events, enhancing the overall guest experience and creating lasting memories. My role required a balance of strong communication skills and the ability to manage logistics, all while fostering a welcoming and vibrant atmosphere for travelers.
- Computer Science Teacher (PGCE) · Stretford High School01-01-2018 – 06-01-2018
After my time at Poynton, I transitioned to Stretford High School, where I continued to grow as an educator and expand my skill set. This experience provided me with valuable insights into diverse learning methods and approaches to teaching. One of the key discoveries during this period was the power of teaching as a tool for mastering content, reinforcing the idea that one of the most effective ways to retain information is to teach it. This understanding has deeply influenced my approach, allowing me to foster a more interactive and engaging learning environment for my students.
Education
- The Manchester Metropolitan UniversityPGCE, Computer Science with ICT
- The Manchester Metropolitan UniversityBachelor of Science - BS Hons, Computer Forensics and Security
- Kings School Germany
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