David Franzen-Rodriguez

About

With an MBA from DePaul Driehaus College of Business and a BA in Business Finance from the University of St. Thomas (TX), this accomplished marketing executive has a robust track record in driving growth and strategic initiatives across various industries. As VP of Marketing at Everyware®, they oversaw marketing strategy and team management. At Bitcoin Depot, they led a global marketing team through comprehensive digital outreach and managed communications during a critical SPAC transaction. Their tenure as Chief Marketing Officer at Routefusion saw them directing global marketing efforts from Seed Stage to Series A. As Co-Founder & CMO of IntellaTriage, they spearheaded strategic growth leading to acquisition. At GreenRoad, they managed a multi-million dollar budget, driving brand marketing and digital demand generation globally.

Experience

• VP of Marketing · Everyware®01-01-2023 – 06-01-2024

  As VP of Marketing, likely responsible for overseeing the marketing strategy, managing marketing teams, and driving growth initiatives.

• Director of Global Marketing · Bitcoin Depot01-01-2021 – 01-01-2023

  Led all global marketing for Bitcoin Depot with a team of 20 digital marketers, content creators, web developers, and social media experts. Directed comprehensive digital outreach including email, in-app advertising, geo-targeting, SMS, Google Ads, and hyper-localized field marketing. Managed public and investor relations communication from mid-stage start-up phase through expected SPAC transaction in 2023.

• Chief Marketing Officer · Routefusion01-01-2019 – 01-01-2021

  Directed Routefusion's global marketing efforts from Seed Stage to Series A, including the company's BDR outreach, event marketing, sponsored search/social, organic search/social, and other data-driven programs in the United States, Latin America, and Europe.

• Co-Founder & Chief Marketing Officer · IntellaTriage01-01-2016 – 01-01-2020

  Co-founded IntellaTriage and led strategic growth from start-up phase to acquisition, with a vision to solve nurse burnout through innovative services and product solutions. Created and executed the company's go-to-market and growth plan initiatives through highly effective and scalable marketing and sales programs, including paid search, social and email campaigns, BDR outreach, and account-based marketing. Delivered a finalized 12-month post-acquisition strategy to private equity buyers.

• Chief Marketing Officer · GreenRoad01-01-2014 – 01-01-2017

  Managed a multi-million dollar budget that fueled brand marketing and digital demand generation initiatives for a multinational team based in Austin, Tel Aviv, and Leeds (UK). Created scalable, repeatable pipeline generation and conversion rates for new business all around the world by assembling and mentoring a team of 20 digital marketers, PR/IR professionals, creatives, and outbound business development representatives.

Education

• DePaul Driehaus College of BusinessMaster of Business Administration - MBA
• University of St. Thomas (TX)BA, Business Finance

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