David Stroe

About

Twenty plus years of passionate work have made me a well-rounded, full-stack visual creator. I craft both digital and physical products and experiences, with complex teams and solo entrepreneurs. I'm all about finding real solutions for real needs. I care that my work is meaningful, well polished and timeless. I also care that my clients have similar values. I do a bit of everything, really, from turning marketing ideas into visual identities and systems to creating comfortable and useful digital interfaces, tools, and presentations. My main gig is digital design, though I have a passion for physical books and publications, interiors, furniture, and art. Extensive experience in branding and visual communication across various industries, including hospitality, consultancy, and artisanal manufacturing.

Experience

• Creative Director · Beam2015-05-01 –

  workwithbeam.com is a unique entity. It's a collective of highly skilled individual professionals united together under a core belief that great brands are authentic—connected in form and spirit with their founders and leaders—and consistent—striving for excellence and becoming both inspirational and aspirational to those who follow them. We like to call it slow and quiet branding for businesses who really walk the talk. I've been one of their beams for more than a third of my time spent designing. So far, most of my proudest moments are in their portfolio, and half of their portfolio is also mine. Together we've seen rookie entrepreneurs build their dreams, experienced professionals expand and change course and some even becoming our dear friends. I am keen to help build a safe space for you to find both your roots and your potential as an entrepreneur, to help you feel you are understood and find a solid beam to hold on through, using my experience as a brand builder and visual communicator.

• Designer, Owner · —Antropocen1996-01-01 –

  This is my company. As a freelancer I focus mostly on projects that are close to my personal beliefs. It's the place and time where I put my skills to the test due to the creative freedom and close relationships with the client. It's also a great way to learn new things and improve upon my existing knowledge. I design experiences and communicate across a vast array of media, from printed to digital, from events to interior design, from branding to public relations.

• Lead UI/UX Designer · Winnow2020-01-01 – 2024-05-01

  Artificial intelligence tools to help chefs run more profitable and sustainable kitchens

• Lead Designer · Lola Tech2015-08-01 – 2020-01-01

  Removing frustrations, increasing revenue. "Lead"is for heavy.

• Lead Designer · Agentia Exquisite2015-01-01 – 2016-10-01

  Designed and developed branding systems for various businesses and individuals (both products and services). Redesigned or improved branding systems for local businesses (hospitality, consultancy, artisanal manufacturing etc.)

• Designer, Founder · Veveveuri2005-03-01 – 2015-03-01

  Small independent start-up focusing on showcasing online the incredibly diverse activity of a city, from cultural and social events to commercial services and public institutions. Examples include portals for OrasulSUCEAVA.ro / OrasulCluj.ro / OrasulPiatraNeamt.ro. Worked to design each brand and digital platform to efficiently manage and display local activities and events, businesses and venues etc. Worked to adapt each brand to local culture and people while maintaining an overall consistency with the parent brand.

• Designer · Decât o Revistă2011-01-01 – 2015-02-01

  Creating layouts, illustrations and online presence for narrative journalism stories published by an independent team of highly-skilled journalists. Probably the most widely appreciated independent magazine in Romania and the largest international storytelling conference in Eastern Europe.

• Senior Designer · Lateral Inc.2014-02-01 – 2014-11-01

  Crafting digital products and experiences for desktop and mobile. Focused on emergency and medical intervention, social responsibility, and representative democracy.

• Senior Designer · The Geeks2010-06-01 – 2011-01-01

  Developing digital experiences, social media campaigns and digital branding for names like Doncafé, Groupama, AVON, Samsung, Duracell, IQ Ads, Zile și Nopți etc.

• Creative Director · Community BrandTailors2009-07-01 – 2010-05-01

  Leading the design team responsible for creating and implementing digital experiences for clients like Albalact, Kraft Foods, Porsche România and many others.

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