Dominique Degottex

About

A multifaceted professional with over two decades of experience in UX/UI design, Webflow development, react.js, SEO optimisation, and digital marketing strategy, currently advancing my expertise in Full-Stack Development. My passion lies in crafting intuitive, user-centric designs and implementing strategies that enhance brand visibility, drive engagement, and deliver measurable results. Throughout my career, I have: ● Successfully delivered multiple Webflow projects for agencies and clients, integrating design, functionality, and SEO to create high-performing websites. ● Enhanced user experiences by conducting user research, A/B testing, and implementing behavioural design methodologies. ● Led cross-functional teams to execute multiple complex digital projects. ● Developed SEO strategies that boosted search rankings and increased web traffic. Academic highlights: ● I have completed a Full Stack Development certification from Sigma School. ● I have also completed a University Diploma of Technology (DUT) in Information and Communication from Université Jean Moulin (Lyon III) Currently, I am expanding my technical skills through a Full-Stack Development certification at Sigma School, gaining hands-on expertise in technologies like React.js, Node.js, and the MERN stack. My goal is to integrate these development skills with my UX/UI and digital marketing experience to build robust, user-cantered web solutions that deliver exceptional performance and scalability. Technical skill-stack: ● I have extensive knowledge of tech tools such as React, JavaScript, jQuery, Express.js, Redux, HTML, CSS, TailwindCSS, Supabase, Firebase, SQL, NoSQL, Prototyping, Wireframing, User Research, Usability Testing, Technical SEO Tools, and Link Building, amongst several others. Goal and skillset: I am an exceptional team leader and always work in a high-performance mode. I am driven by a commitment to excellence, collaboration, and continuous learning, and I thrive in dynamic environments where I can apply my skills to solve real-world challenges. Looking forward to connecting with other ambitious professionals!

Experience

• Freelance UX/UI Designer | Webflow Development · DomiDex.Design01-01-2021

  Successfully completed and delivered over 80 Webflow projects for agencies and clients, driving seamless integration of SEO content and user-friendly interfaces. Primarily contracted by dadtriad.com (brand agency) and seosecret.co (SEO agency) to execute web development solutions. Collaborated with cross-functional teams to develop a website that seamlessly integrates SEO content by incorporating it directly into the wireframes, enhancing search visibility and user engagement. Conducted client meetings to gather insights, feedback, and approvals to tailor solutions based on user behaviour and preferences. Optimised Webflow sites for search engine optimisation (SEO) by incorporating clean HTML structure, schema markup, and adhering to SEO best practices, leading to measurable traffic improvements. Pioneered a behaviour design process within a branding agency, incorporating a low-fidelity design systems and user research into their process to enhance project outcomes.

• Digital Lead · iLaboratory Ltd01-01-2019 – 01-01-2021

  Established an internal content, design, and web development department for a venture capital firm in the medical and food sectors, enabling management of multiple projects in-house. Reduced business expenses by 20% by eliminating reliance on third-party services. Streamlined project processes and improved efficiency through optimised internal communication workflows. Recruited and managed a team of 6 professionals, overseeing diverse projects and ensuring high-quality deliverables.

• ASO/Affiliate Marketing Manager/SEO Specialist · HotelQuickly Ltd01-01-2017 – 01-01-2019

  Conducted an Affiliate Marketing campaign, ASO strategy, and SEO strategy for a hotel marketplace, driving a 65% improvement in digital performance. Implemented technical SEO on a React-based website in collaboration with the frontend developer. Achieved a 150% increase in app rankings on both Google Play Store and Apple App Store. Reduced the gap between SEO and metasearch marketing by up to 15%, optimising marketing efficiency. Supervised website content optimisation, managing 2 content writers to enhance page performance and brand strategy alignment. Launched AppsFlyer and successfully managed affiliate marketing campaigns through the platform.

• Digital Marketing Manager · YOL Clothing06-01-2015 – 12-01-2017

  Spearheaded digital marketing and lead generation strategies for a B2B clothing start-up, achieving over $600,000 in sales within the first 6 months. Collaborated with the sales team to develop the company's website, video content, and other marketing materials to support the company’s launch and growth initiatives. Conducted keyword research to optimise SEO content, resulting in targeted SEO content and effective AdWords campaigns. Enhanced campaign performance through quantitative A/B testing and data-driven adjustments. Built and managed a growing marketing team of 1, with the capacity to expand by 6 more individuals, to drive business expansion.

• UX Engineer · Salamander Jewelry01-01-2013 – 01-01-2015

  Conducted customer interviews and developed an HTML/CSS prototype for an e-commerce website in the jewelry industry. Researched and tested low and high-fidelity designs with a group of volunteer existing customers to refine user experience. Collaborated with the development team of 5 to develop and implement a responsive HTML and CSS version of the site within a Python environment. Developed and optimised a checkout system that simplified the payment process for B2B customers both domestically and internationally, reducing customer support tickets related to payments by up to 48%.

Education

• Sigma SchoolFull Stack Development, Web development
• AFPACertificate, Web Designer
• Université Jean Moulin (Lyon III)University Diploma of Technology (DUT), Information and Communication

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