Eliza Lesser

About

With a Bachelor of Science in Fashion/Apparel Design from Cornell University, this professional has a strong foundation in the fashion industry. They have gained experience through roles such as Assistant Buyer at Bergdorf Goodman and Design Internships at Vera Wang and The Row. Their entrepreneurial spirit led them to found EHL & Co., where they developed comprehensive business strategies and marketing plans, and NFSHE, a lifestyle brand leveraging blockchain technology. Their expertise includes branding, marketing, product design, and digital marketing techniques. They have a keen eye for design, as evidenced by their work at LoveShackFancy and Cushnie. Their diverse experience in the fashion industry, from technical design to entrepreneurship, showcases their adaptability and creativity. With a passion for innovation and a strong business acumen, they continue to make an impact in the fashion and technology sectors.

Experience

• Founder · EHL & Co.01-01-2023

  - Develop and implement comprehensive business strategies and marketing plans to increase revenue and brand awareness.<br>- Conduct market research and analyzed industry trends to identify new opportunities for growth and innovation.<br>-Utilized digital marketing techniques such as SEO, social media, and digital campaigns to drive website traffic and increase sales.<br>- Established and maintained relationships with key clients and vendors to ensure smooth business operations.<br>- Work with, hire, and manage a team executing on the strategies and services provided. <br>- Service Offering: <br> --Branding & identity: brand partnerships, brand identity, graphic design, logo design, brand strategy<br> -- Marketing & Communications: social media services, UGC management, newsletters, email marketing, brand partnerships<br> -- Design & Development: product design, packaging design, product photography, styling<br>- Client Industries: Education Consulting, Beauty, Skincare, Podcasts, & Artists, Marina Operations

• CEO/Founder · NFSHE03-01-2022

  NFSHE is a lifestyle brand leveraging blockchain technology by tying physical products to NFTs. The brand was born out of an interest in learning, connecting, and empowering Web3 adopters with style and technological advancement in mind.<br><br>As the Web3 industry develops, NFSHE aims to create a familiar experience for online shoppers to help onboard customers into the web3 space. The cryptosphere can seem daunting at times, so the brand has focused on eliminating barriers to entry. Shoppers are able to pay with cryptocurrency or with a credit card. A wallet is automatically created for shoppers that pay with credit card to help simplify the process. All of this with the aim of encouraging shoppers to explore blockchain technology and improve accessibility for newcomers and early adopters alike.<br><br>NFSHE plans to expand into a variety of product categories, building out a lifestyle brand that is fundamentally tied to the blockchain.<br><br>- Product design & development, smart contracts, web design, graphic design, branding, packaging design, NFT development<br>- Team hiring/management<br>- Digital Marketing: Newsletters, email marketing, social media, education materials<br>- Everything relating to building and developing a start-up!

• Assistant Buyer · Bergdorf Goodman07-01-2021 – 03-01-2022

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• Freelance Designer · LoveShackFancy09-01-2020 – 07-01-2021

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• Student · Cornell University08-01-2016 – 05-01-2020

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• Design Internship · Vera Wang06-01-2019 – 08-01-2019

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• Technical Design · The Row06-01-2019 – 08-01-2019

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• Production/Design Intern · Cushnie06-01-2018 – 09-01-2018

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Education

• Cornell UniversityBachelor of Science (BS), Fashion/Apparel Design
• Riverdale Country School

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