Elizabeth Mutisya

About

I’m Beth, a conversion-focused social media copywriter for cafés and restaurants. I turn menu posts into captions that drive bookings, orders, and walk-ins. My strength lies in blending storytelling, sensory detail, and persuasive copy to make food irresistible while matching each brand’s voice. Outside of work, I’m exploring new eateries and testing recipes in the kitchen.

Experience

• Copywriter | Social Media Content Creator | Instagram Specialist · Beth Captions03-01-2025

  1. Sandwich Shop (Reuben, Kemptown, Brighton) Rewrote captions for the Reuben sandwich to make menu posts engaging and irresistible, highlighting slow-cooked beef, melted Swiss cheese, and house-made Russian dressing. Drove repeat orders and in-store engagement. 2. Beachside Café/Bar (Roker Beach) Created captions that capture the ambiance and sensory experience—crispy bacon, golden brioche, coffee steaming beside ocean views. Posts encourage walk-ins and slow-morning visits, enhancing overall customer engagement. 3. Gastropub Desserts Crafted dessert captions with sensory-rich details and clear calls-to-action. Highlighted malted white chocolate tiramisu and miso caramel to drive table bookings and customer responses. 4. Award-Winning Scottish Restaurant (National Gallery, Edinburgh) Developed high-end captions for premium breakfasts, emphasizing local, organic ingredients and fine-dining experience. Posts elevated brand credibility and encouraged reservations and walk-ins.

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