Elvaretta Angelina G

About

Hi, I’m Elva 👋 A UI/UX designer with 6+ years of experience creating intuitive, research-driven, and visually engaging digital experiences. I specialize in: - User-centered design → backed by research, prototyping, and testing. - Versatile skills → UI/UX, branding, illustration, and motion graphics. - Collaboration & facilitation → aligning teams, running workshops, and simplifying complexity. - Design under constraints → turning tight timelines and tricky workflows into clear solutions. My work spans government platforms, Web3 apps, and physical-digital gaming, always blending functionality with delight. If you need a designer who balances creativity and strategy, let’s talk!

Experience

• Senior Product Designer · INA Digital Edu2023-01-01 – 2024-12-01
• Product Designer · INA Digital Edu2021-07-01 – 2022-12-01
• UI/UX Designer · HappyFresh2020-08-01 – 2021-07-01

  In response to the surge in demand for grocery delivery services during the COVID-19 pandemic, I was entrusted with redesigning the Shopper and Driver App to enhance operational efficiency and the overall user experience. Key Responsibilities: Focused on optimizing the app’s UX to reduce friction in order processing and task management, leading to improved workflow and quicker, more accurate deliveries. Led the visual overhaul of the app, adopting the new design system to ensure a cohesive and modern user experience across both shopper and driver interfaces. Conducted usability tests and gathered user feedback to ensure the design improvements aligned with user needs and led to measurable outcomes.

• UI/UX designer · Ruangguru2020-02-01 – 2020-04-01

  I had the opportunity to explore and create design solutions that catered to young users, enhancing their learning experiences. Key Responsibilities: Worked closely with the Early Learning team to develop user-friendly design concepts tailored for young learners. Refine the Drill Quiz feature, enhancing its interactivity and user flow to provide a more engaging learning experience for children. Redesigned landing pages and improved the overall user interface of the Ruangguru website.

• Freelance Designer · Self Employed2013-08-01 – 2020-01-01

  As a freelance designer, I’ve had the privilege of collaborating with diverse teams across the globe, bringing creative visions to life through innovative UI/UX design and dynamic visual content. My expertise spans: Creating seamless, user-centric interfaces for web and mobile apps, ensuring smooth and engaging experiences. Developing compelling brand concepts, from logos to social media content, and executing them across platforms. Crafting unique motion graphics and illustrations that captivate audiences and effectively communicate brand stories.

• Junior Animator · Supreme VFX2016-06-01 – 2016-08-01

  I contributed to the pre-production phase of animation projects, focusing on the foundation of visual storytelling Developed storyboards and pre-visualization assets to lay the groundwork for animation sequences Created 3D layouts to visualize scenes, assisting in the spatial arrangement of characters and environments. Produced gesture animations and mouth syncs to align character movements with dialogue.

• Design Lead · TALON Esports01-01-2025 – 10-01-2025

  Design a 0→1 fan engagement app, blending esports stats with fan experiences inspired by K-pop fandom culture. Collaborated cross-functionally with an international team to design key features and establish a scalable design system.

• Design Lead · TALON Esports01-01-2025 – 10-01-2025

  Design a 0→1 fan engagement app, blending esports stats with fan experiences inspired by K-pop fandom culture. Collaborated cross-functionally with an international team to design key features and establish a scalable design system.

• Design Lead · INA Digital Edu01-01-2026

  Lead the design team for Rumah Pendidikan, INA Digital Edu's core platform that unifies multiple education products into one cohesive experience. Oversee cross-tribe integration delivery, design resource management, and product discovery initiatives.

• Design Lead · TALON Esports01-01-2025 – 10-01-2025

  Design a 0→1 fan engagement app, blending esports stats with fan experiences inspired by K-pop fandom culture. Collaborated cross-functionally with an international team to design key features and establish a scalable design system.

Education

• Keio UniversityMaster's degree, Media Design
• Institut Teknologi BandungBachelor of Arts, Design and Visual Communications, Multimedia

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