Emma McCann

About

Emma McCann is a seasoned UX/UI and product designer with a robust background in psychology and graphic design. She earned her Bachelor's Degree in Psychology from Gettysburg College in 2014 and further honed her design skills through a UX Design Immersive program at General Assembly. Emma's career began as a Digital Designer at Hotels at Home, where she significantly boosted sales through innovative email designs. She then contributed to Dow Jones, enhancing brand reach and subscriber numbers for Barron's. At niftic.agency, Emma led the creation of over 10 websites, improving client engagement and traffic through strategic design and testing. Currently, as the Lead UX/UI/Product Designer at Emma McCann Design, she excels in conceptualizing and crafting solutions for complex products, leveraging her expertise in systems thinking and idea generation. Emma's diverse experience and education make her a versatile and impactful designer in the digital landscape.

Experience

• Lead UX/UI/Product Designer · Emma McCann Design12-01-2015

  Conceptualizing and crafting final solutions for complex products. Expertise includes systems thinking and idea generation.

• Senior UX/UI Designer · niftic.agency03-01-2019 – 05-01-2022

  Created 10+ websites for varying industries from wireframes to live-site completion for brands including Salt Lake County, Venture for America, and Veris Insights. Executed designs to A/B test for long-term client, Change.org. Built and maintained robust component libraries and style guides. Assured quality of websites through user testing and QA. Increased in-bound traffic for the Niftic website through visual design and animation.

• Digital Designer · Dow Jones11-01-2016 – 06-01-2018

  Provided design for print, web, and more under tight deadlines. Helped Barron's reach 500k subscribers. Generated methods, then trained employees how to rapidly execute web ads. Additional brands worked with under News Corp umbrella include Dow Jones and The Wall Street Journal.

• Digital Designer · Hotels at Home05-01-2014 – 09-01-2015

  Boosted sales by designing emails with click-through rates exceeding industry standards by 10%, maintained consistency of brand identities by writing/editing SEO copy and product descriptions, and extended reach through print material ranging from marketing collateral to packaging.

• Psychology Research Assistant · Gettysburg College01-01-2012 – 09-01-2012

  Decreased an overwhelming workload by transcribing interviews from audio to text, upheld lab room security by holding keys and keeping inventory, and maintained quality and legacy of study by training new research assistants.

Education

• General AssemblyUX Design Immersive
• Gettysburg CollegeBachelor’s Degree, Psychology
• DIS - Study AbroadGraphic Design

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