Franco Oigo Ong’esa

About

With a robust educational background in commerce and business management, I hold a Bachelor's Degree in Commerce with a Marketing Option from Kisii University. My career journey began with a Certificate in Sales and Marketing from Kisii University College, followed by a Diploma in Business Management from Egerton University. I have honed my skills through various roles, including as an Assistant Marketing Manager at African Suburbs Adventures, where I coordinated product launches and developed promotional campaigns. My experience as a Sales and Marketing Intern at the Public Service Commission involved negotiating contracts and implementing sales campaigns. Currently, I am a Freelance Writer, creating engaging content tailored to diverse audiences. My career is marked by a commitment to excellence in marketing and content creation, leveraging analytical skills and creativity to drive success.

Experience

• Freelance Writer · SELF01-01-2024

  A remote content writing role involves creating high-quality, engaging, and relevant content tailored to the needs of a target audience. Responsibilities include researching topics, writing and editing various forms of content, optimizing for SEO, collaborating with teams, and managing multiple assignments.

• Sales And Marketing Intern · Public Service Commission04-01-2022 – 04-01-2023

  Negotiated contracts and closed deals with a 60% success rate, improved employee retention by 20%, managed a subscription-based rental boxes program, conducted market analysis to increase client retention, and implemented sales campaigns targeting tea farmers.

• Assistant Marketing Manager · African Suburbs Adventures01-01-2018 – 02-01-2020

  Coordinated product launch campaigns, analyzed customer data to identify new audience segments, developed promotional campaigns with the sales team, and achieved high customer satisfaction rates.

• Assistant Marketing Officer · Smolart Self Help Group09-01-2015 – 09-01-2017

  Implemented a digital platform for growth, developed marketing materials, maintained client relationships, managed process improvement projects, and collaborated on industrial trends to boost lead generation.

Education

• Kisii UniversityBachelor’s Degree, Commerce (Marketing Option)
• Egerton UniversityDiploma, Diploma in Business Management
• Kisii University CollegeCertificate, Certificate in Sales and Marketing
• Kamagambo High SchoolKENYA CERTIFICATE OF SECONDARY EDUCATION, KCSE
• Nyagichenche S.D.A Boarding Primary SchoolKENYA CERTIFICATE OF PRIMARY EDUCATION, KCPE

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