Gabrielle Mottaz

About

With a robust educational foundation in Visual Journalism and Fine/Studio Arts from the University of Miami, I have cultivated a dynamic career in the creative industry. Currently serving as an Art Director at Mio, I oversee the visual and artistic direction of projects, ensuring they align with the company's creative vision. My journey began as a Marketing, PR & Design Intern at Del Toro Shoes, where I honed my skills in design and social media management. I then advanced to roles such as Fashion Editor at Distraction Magazine and Marketing Graphic Designer at Lawson Screen & Digital Products, Inc., where I developed expertise in branding and digital marketing. As a Junior Art Director at Movement Strategy, I conceptualized social media campaigns and developed brand strategies. My diverse experience across various creative roles has equipped me with a comprehensive skill set in art direction, design, and marketing.

Experience

• Art Director · Mio09-01-2016 – 06-01-2021

  As an Art Director at Mio, responsible for overseeing the visual aspects and artistic direction of projects, ensuring alignment with the company's creative vision and branding.

• Junior Art Director · Movement Strategy11-01-2015 – 06-01-2016

  Conceptualized and actualized social media campaigns for clients. Managed social accounts to help improve presence on different social platforms. Developed brand strategy for clients as it pertains to social media across all platforms. Worked closely with content strategy team to create campaigns to live both on and off social.

• Marketing Graphic Designer · Lawson Screen & Digital Products, Inc.09-01-2014 – 04-01-2015

  Implemented social media marketing to increase website traffic and SEO ranking for company. Created Ads, E-Blasts, Web Graphics, Infographics, etc. Designed company documents in keeping with Lawson branding guidelines. Organized and designed catalogs for supplies and equipment.

• Fashion Editor · Distraction Magazine08-01-2013 – 05-01-2014

  Directed fashion team to create a 6-8 page fashion editorial for each bi-semester issue. Responsible for the concept development, planning and styling of each fashion editorial. Worked with the entire staff to produce a cohesive magazine. Employed Photoshop, Illustrator, and InDesign to create the layouts for the Fashion section of each issue.

• Marketing, PR & Design Intern · Del Toro Shoes09-01-2012 – 05-01-2013

  Created designs for shoe mock ups using the Adobe Creative Suite. Managed social media accounts for the brand. Used Photoshop, InDesign and Illustrator to design flyers, invitations and signs for company. Worked events to gain publicity for the brand. Prepared look books for trade shows and product expos. Re-worked the Press Book for the brand.

• Freelance Art Director · Self06-01-2021

Education

• University of MiamiBachelor of Science, Visual Journalism
• University of MiamiBachelor's Degree, Fine/Studio Arts, Graphic Design

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