Gavin Manley

About

With over two decades in the luxury and lifestyle space, Gavin is known for crafting emotionally resonant language that inspires audiences to feel, dream and act. His portfolio spans national campaigns, global rebrands, digital experiences and editorial storytelling. As Head of Copy at Douglas Elliman, he defined and led the voice of the luxury brand, bringing it to life across national ad campaigns and a wide range of touchpoints and initiatives.

Experience

• Co-Founder · Sō2025-09-01 –
• ACD | Copywriter · Independent Consultant2025-08-01 –

  Copywriting for clients including creative agency King & Partners, Stella McCartney, Nigel O'Reilly Goldsmith and more.

• Head of Copy · Douglas Elliman Real Estate02-01-2022 – 07-01-2025

  Led copywriting at Elliman's in-house agency across multiple touchpoints and initiatives, ensuring a compelling and cohesive voice for this luxury brand.

• Contributing Writer (Menswear) · Ac Magazine2021-11-01 – 2023-11-01

  Long-form feature writing about men’s fashion, accessories and tech.

• Senior Copywriter (Freelance) · Knightsbridge Park2021-06-01 – 2022-02-01

  Copywriting and brand strategy for this leading digital marketing agency.

• Senior Copywriter · Independent Consultant2019-12-01 – 2021-05-01

  Copywriting and editorial for lifestyle brands.

• Lead Copywriter & Managing Director · CoolGraySeven2014-10-01 – 2019-12-01

  Creative strategy and copywriting at this boutique, award-winning creative agency.

• Head of Business Development & Marketing · RED PEAK2013 – 08-01-2014

  Client acquisition strategies and marketing for this agency start-up.

• Vice President, Business Development & Marketing · Laird + Partners2012-05-01 – 2013-02-01

  Business development and marketing for this well-known agency outfit.

Education

• University College DublinB.A., History of Art & Philosophy
• Maynooth UniversityHigher Diploma in Arts, Cultural Tourism & Marketing
• Marketing Institute IrelandCertificate, Marketing
• American Association of Advertising AgenciesInstitute of Advanced Advertising Studies
• Clonkeen College, Dublin, Ireland

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