Griffith Hill

About

Fashion merchandising and e-commerce professional with experience coordinating digital performance (web analytics, KPI reporting, TikTok Shop operations, Shopify merchandising/SEO), managing inventory updates and product page content, and supporting campaigns and site improvements. Also brings retail and client-facing experience in merchandising, POS operations, and brand-aligned customer service, plus a consulting background involving data-driven recruitment strategy and cross-campus leadership.

Experience

• Digital + E-commerce Coordinator · DIBS Beauty01-01-2025

  • Analyze web analytics following product launches and site promotions to measure campaign effectiveness and optimize future efforts • Communicate with the Operations team to oversee all inventory updates for accurate website updates • Independently run and distribute performance reports with KPI’s for performance of Promotions, Product Launches, Custom Bundles, and Restocks on Online Store and TikTok Shop • TikTok Shop operations, such as creating promotions, optimizing products, and engaging in trending applicable keywords • Analyze TikTok Shop share performance of GMV, AOV, and Sell-Through (when applicable) for promotions and channel campaigns • Update tagging, merchandising, and enhancements on brand website to correlate with seasonality and market changes • Collect information to create Product Detail Pages and Product Listing Pages for new product launches and site-wide campaigns • Create custom bundles by organizing and collecting data from Triple Whale of top cross-selling products for enhanced User Experience (UX) • Review all product files to ensure consistency and accuracy of branded content • Optimize online SEO practices through blog posts and product/page descriptions to grow customer base • Participate in digital vendor meetings with Development Agency, SEO Enhancement, Yotpo Reviews, and Rebuy (Cart Functionality) • Assisted with a complete site redesign and rebuild on Shopify Plus during Q1 2026 • Collaborate with Social/Marketing Team to repurpose User Generated Content (UGC) throughout the site to improve conversion

• Merchandising Assistant (Contract) · Tuesday Morning04-01-2026 – 05-31-2026

  • Manage vendor relationships with existing vendors • Weekly management of Shopify Collective for Tuesday Morning by reviewing new products on collective • Approving potential vendors through emails and meetings to ensure merchandise is up to brand standards • Analyze sales data and identify trends for optimized B2B practices • Daily monitoring of site for merchandising, bugs, and any site/product updates as discussed • Consistent communication with leadership for updates on vendors, site, etc. through reporting

• Part-time Keyholder · Abbey Glass03-01-2025

  • Assist customers with styling based on their needs (lifestyles, occasions, etc.) • Maintained an organized and aesthetic sales floor for a “showroom” feel • Build continual client relationships by prompting outreach to clients upon arrival of new items • Accurately operated Point-of-Sales operations through transactions using credit, handling returns/exchanges, and fulfilling shipments (when applicable)

• Weekend Merchandise Assistant · Lowcountry Stitch05-01-2024 – 03-01-2025

  • Assisted customers with styling based on their needs (lifestyles, occasions, etc.) • Maintained an organized and aesthetic sales floor • Focused on positive customer experience by maintaining high energy and continual conversations with clientele during their visit • Accurately operated Point-of-Sales operations through transactions using cash and credit, handling returns/exchanges, and activating gift cards

• Marketing & E-commerce Coordinator · Spartina 44901-01-2024 – 10-31-2024

  • Generate and share reoccurring sales reports with Senior Ecommerce Manager for weekly, monthly, & quarterly reports • Manage weekly reporting to evaluate inventory position vs. sales projections to provide suggestions for optimizations • Review daily selling across all categories of the E-Commerce business to provide weekly marketing suggestions • Review upcoming promotional events with Marketing and E-Commerce teams to ensure all inventory needs are being met and can fulfill sales projections for the year • Communicate with the Operations team to oversee all inventory transfers for accurate accurate Sell-Through % reporting in E-Commerce channel • Work cross-functionally with the Operations team to coordinate orders and inventory levels for samples from manufacturers • Work collaboratively across the team to provide forecasts as needed to ensure sufficient stock position • Independently run and distribute weekly and month end reports for E-Commerce channel • Utilize financial measurements and applying retail math to identify business drivers • Assist with the tagging, merchandising, and enhancements on brand website • Collect and distribute product data for catalogs and e-commerce upload sheets • Review all product files to ensure consistency and accuracy of branded content • Analyze social media marketing performance and assist with the creation of content using KPIs to increase engagement • Participate in digital marketing vendor and affiliate relations meetings

• Educational Leadership Consultant · Alpha Phi International Fraternity07-01-2023 – 12-31-2023

  • Recruited and retained over 150 members across the United States, compiling reports on release figure methodology, trends in membership demographics and retention data following each recruiting event for immediate course correction, generating more than $77,000 in revenue over 4 months • Analyzed Release Figure Methodology reports, campus trends, collegian demographics, and target areas to develop strategic plans for improvement of recruiting strength and for identification of potential members • Performed qualitative and quantitative analyses and reports to guide strategic action steps for improvement • Mentored and collaborated with teams of collegians to execute the international vision of the organizations primary functions in high stress, fast-paced environments, ensuring chapter compliance with regular communication and support • Traveled to twelve campuses for on-site work over my six-month contract. Maintained successful relationships with each campus. • Developed operation action plans for each chapter to optimize efficiency, including the creation of measurable objectives, identification of key performance indicators, and implementation of specific processes

• Social Media Marketing Coordinator · Pulse Barre + Fitness09-01-2022 – 06-30-2023

  • Effectively communicated upcoming events through written social media captions and graphics • Actively built relationships with clients and followers on social media through comments, posts, etc. • Utilized Instagram Analytics for KPIs to increase engagement and outreach for new customers • Collaborated with studio instructors to capture picture and video content for an aesthetic Instagram feed • Created frequent graphics on Canva that maintain brand image • Maintained an up-to-date, organized posting schedule for Instagram stories, posts, and reels

• Campus Manager · University Tees (Kent State University – Kent, OH)06-01-2022 – 03-01-2023

  • Initiated outreach with current and new customers • Collaborated with customers to create their ideal t-shirt and product designs • Maintained constant contact with clients to foster continuous relationships • Practiced time management skills between sales coordination and school work • Communicated monthly with team & Business Development Leader

• Sales Intern · Tom James Company09-01-2022 – 10-31-2022

  • Developed a clientele on a personal basis • Utilized LinkedIn Sales Navigator to seek out prospective clients • Engaged in phone calls with prospective and current clients to discuss their customized clothing needs • Analyzed past phone calls to assess the psychology involved for future success

• Planning Intern - Beauty · Belk06-01-2022 – 08-31-2022

  • Evaluated collection to total department performance weekly • Assisted with managing out of stock inventory • Connected with vendors to foster new and continuous relationships • Assisted with allocations and forecasting based on performance of products • Practiced proficiency in Excel, Data Warehouse, JDA, and Microsoft Office programs • Shadowed Assistant and Associate Buyers and Planners to enhance interpersonal skills in retail merchandising systems & tools across various departments • Analyzed regional CENSUS data to provide proper localization of foundation shades in focus doors • Collaborated with fellow interns to create a clothing collection for Belk's new tween line by researching Belk's and other competitor's metrics, trend research, etc. while maintaining the confidentiality of Belk's information and performance

• Sales Associate · It’s Retail Therapy on Bay05-01-2022 – 07-31-2022

  • Assisted customers with styling based on their needs (lifestyles, occasions, etc.) • Maintained an organized and aesthetic sales floor • Focused on positive customer experience by maintaining high energy and continual conversations with clientele during their visit • Accurately operated Point-of-Sales operations through transactions using cash and credit, handling returns/exchanges, and activating gift cards

• Seasonal Sales Associate · Kate Spade New York12-01-2020 – 01-31-2022

  • Behaved like a brand ambassador by providing positive customer service experiences and maintaining high energy on the sales floor • Consistently achieved sales goals through anticipating and meeting multiple customers' needs • Performed as a team member to achieve exemplary performance standards as a store team

Education

• Kent State UniversityBachelor of Science, Fashion Merchandising, Fashion Merchandising
• Kent State UniversityStudy Abroad Program, Fashion Merchandising (Study Abroad Program)

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