Heba Dwikat

About

I'm Heba, a Senior UX Designer with expertise in healthcare tech, behavioral design, and startups. I blend design with product strategy to create impactful user experiences. Having rebuilt my life from scratch after fleeing a war zone, I bring resilience, adaptability, and a sharp problem-solving mindset to every challenge. Achievements: - Bootstrapping a marketplace startup as a solo founder. - Patented and designed a solar home system, securing a top 10 spot for $1M in funding. - Led first-of-its-kind AI design concepts at Philips. - Won the iF Design Award for transforming Philips’ oral healthcare app. - Top 1% mentor on ADPList, guiding the next generation of designers.

Experience

• Founder · Noor Technologies09-01-2024

  Designed the first concept of a marketplace connecting learners with local experts, focusing on accessibility and structured learning. Bootstrapped a no-code MVP, handling end-to-end design, operations, and marketing. Onboarded 7 teachers, achieving a 100% class fill rate, validating demand and product-market fit.

• Sr.UX Designer · Philips Oral Healthcare08-01-2021 – 08-01-2024

  Led and designed the founding concepts of the most critical initiative on the OHC roadmap, integrating AI, IoT, and digital experiences. Led the end-to-end digital experience for Oral healthcare payer solutions in NA and EU market and supported 3 current payers’ contracts. Co-defined the 2024 Dental+ app roadmap, focusing on boosting brushing compliance via improved personalization and health literacy. Re-shaped OHC Power toothbrush connectivity strategy, implementing UX enhancements for a 7% rise in immediate user data syncing and aiming for a 65% long-term data collection increase. Revamped program onboarding, achieving a 95% user satisfaction score and increasing app onboarding completion rate by 20%. Led Dental+'s app design for store launch, ensuring UAT and HIPAA compliance, which boosted payer engagement and expanded reach.

• UX Designer · Genome Medical07-01-2020 – 12-01-2020

  Spearheaded the design and oversaw the complex healthcare patient registration process from R&D to production in 3 weeks. Revamped mobile web patient experience, increasing user retention by 20% through improved design system and interaction design. Led the design of the multi-patient session MVP, optimizing scalability and reducing engineering efforts by 200 hours/month. Led and designed a document release epic, enhancing both user and clinical experiences, which boosted team efficiency by 3X and reduced HIPAA risks.

• Founder & Product designer · SolenX09-01-2017 – 07-01-2018

  Directed the design and patenting of a solar home system for underserved communities, evidenced by an 85% purchase interest from market analysis. Led a team of three, managing the complete product lifecycle, from initial user research to the development of detailed business and product requirements.

Education

• University of WashingtonMaster Degree, Human-computer interaction
• Najah National UniversityBachelor's Degree, Industrial & System Engineering

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