Helena Kelkai

About

With a Master of Arts in Communication and Media Studies from the University of the Arts London and a Bachelor of Arts in International Studies and Media Literacy from Webster University, I have built a robust foundation in marketing and media. My professional journey began as a Sales and Marketing Intern at Ladurée UK, where I honed my skills in sales operations and customer engagement. I then advanced to a Digital Marketing Coordinator role at Elsevier, managing digital campaigns and analyzing performance metrics. Currently, I serve as a Marketing Technology Consultant at Merkle, where I develop and implement marketing technology solutions to enhance client engagement and optimize strategies. My diverse experience across these roles has equipped me with a comprehensive understanding of marketing dynamics and technology integration, enabling me to drive impactful marketing initiatives.

Experience

• Marketing Technology Consultant · Merkle07-01-2022 – 06-01-2024

  As a Marketing Technology Consultant, contributed to the development and implementation of marketing technology solutions to enhance client engagement and optimize marketing strategies.

• Digital Marketing Coordinator · Elsevier07-01-2019 – 12-01-2021

  As a Digital Marketing Coordinator, managed digital marketing campaigns, analyzed performance metrics, and supported the marketing team in executing strategic initiatives.

• Sales And Marketing Intern · Ladurée UK09-01-2018 – 12-01-2018

  As a Sales and Marketing Intern, assisted in sales operations, supported marketing campaigns, and contributed to customer engagement activities.

Education

• University of the Arts LondonMaster of Arts - MA, Communication and Media Studies
• Webster UniversityBachelor of Arts - BA, International Studies; Media Literacy

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