Jeanne Lagos

About

With over fourteen years of hands-on marketing experience, I have a proven track record of implementing highly effective brand and product marketing strategies. My expertise extends to planning and running successful ATL, BTL, Digital/Online, Email, and Social campaigns that align with and drive the company's business and marketing objectives. I bring a wealth of knowledge in Brand and Product marketing, allowing me to create impactful collaborations and drive brand growth. I completed my MBA at the University Canada West to further enhance my marketing leadership skills and stay at the forefront of industry trends.

Experience

• Brand Manager · Plenty of Fish02-01-2023

  As a Brand Manager, likely responsible for overseeing the brand's image, developing marketing strategies, and ensuring brand consistency across all channels.

• Senior Consumer Marketing Manager · PropertyGuru Malaysia05-01-2020 – 08-01-2022

  As a Senior Consumer Marketing Manager, likely responsible for leading marketing campaigns, analyzing market trends, and driving consumer engagement.

• Consumer Marketing Manager · PropertyGuru Malaysia03-01-2016 – 04-01-2020

  As a Consumer Marketing Manager, likely responsible for developing and executing marketing strategies, managing marketing campaigns, and enhancing brand awareness.

• Marketing and Business Development Manager · Capital Dynamics Sdn Bhd10-01-2012 – 02-01-2016

  Proactively designing and implementing strategic marketing initiatives for financial products and services offered, including advertising, social media campaigns, below the line items, educational seminars, partnership and yearly investment educational event. Developing and executing marketing and business development strategies to promote, position and brand the group and its product and services. Identifying and implementing long-term marketing strategies to boost the newsletter subscription base. Contributing to the company's weekly newsletter by submitting a weekly marketing column promoting the company's products and services. Contributing to the group's Facebook page by writing a daily content to engage with its fan base. Main marketing coordinator for Kuala Lumpur, Sydney and Singapore offices. Ensuring brand consistency across all Marketing collateral and company merchandise. Providing content and direction for collateral, websites and product packaging. Managing the group's social media presence as well as online communications. Managing Mailchimp software, a powerful online email marketing solution to manage contacts, send emails and track results. Liaising with the group's advertising agency from conceptualization to implementation in promoting and positioning the company's brand not only in Malaysia but as well as in other offices like Singapore, Hong Kong and Australia. Contributing in writing a copy sheet / content for our Newsletter print and online advertisement. Managing and supervising Capital Dynamics and its CEO's media appearances (Bloomberg TV, Asia News Channel and Malaysia's local channel such as TV3 and BFM). Organizing media conferences for the company's events, product launching, publicity etc. Managing the group's different events both internal and external events.

• Product Manager · Valueline Systems and Solutions Corporation05-01-2011 – 09-01-2012

  As a Product Manager, likely responsible for overseeing product development, managing product lifecycle, and coordinating with various teams to ensure product success.

Education

• University Canada WestMaster of Business Administration - MBA
• De La Salle University-DasmarinasBachelor of Arts (B.A.), Communication

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