Jennifer DeRosa

Experience

• Freelance Social Media Manager · Freelance2024-02-01 –
• Senior Account Manager · Fluent, Inc2022-04-01 – 2024-02-01
• Account Manager · Fluent, Inc2021-02-01 – 2022-04-01
• Media Buyer · Horizon Media2019-04-01 – 2021-02-01
• Assistant Media Buyer · Horizon Media2018-06-01 – 2019-04-01
• Sales Associate · Equinox2015-09-01 – 2018-05-01

  • Responsible for being the day-to-day contact person for all guests who enter The Shop • Assisted with daily operations including: daily sales, checked inquiries and organization of regularly order/budgeted items • Communicated a strong knowledge of all products on the floor, which lead directly to weekly sales growth • Arranged store items on a bi-monthly basis to ensure the proper items were being showcased based on customer purchasing patterns and what’s in season

• Client Services Intern · Fluent, LLC2017-06-01 – 2017-08-01

  - Worked on the data team to assist in managing 70-90 email CRM clients daily - Responsible for running a multitude of reports, pulling together analytics regarding each client and campaign - Maintained and updated details, such as budgets, creatives, and optimizations based on the clients’ discretion - Performed testing on company owned marketing channels and clients’ targeting specifications to measure the performance of each campaign - Conducted “Most Valuable Consumer” analyzes to identify patterns and trends for recognizing what type of user worked best with each campaign - Assisted account managers on creating quarterly decks, pivoting data in excel, and recording key information during meetings and calls

• Brand Strategy Intern · Made In Milan2016-09-01 – 2016-12-01

  - Develop and implement social media campaign and strategy for start up ecommerce • Create catalogs and storyboards using InDesign for marketing materials to showcase business to investors • Researched and aggregated new brands and market data to identify trends in consumer preference • Produce and uploaded content for the ecommerce platform through Moltin software • Direct team members to gather prospective resources to congregate for multiple projects under strict deadlines • Convert Italian text into grammatically correct English to ensure a proper translation for customer use

• Public Relations Intern · Exposure2016-05-01 – 2016-08-01

  • Spearheaded media and sample sends outs for promotions to journalists and media influencers • Maintained excel monthly document for all 10 clients to align brand’s specific goals with the consumer team • Responsible for daily clippings of clients using Cision software and Excel to track monthly key performance indicators • Assisted consumer team in creating monthly media reports to highlight important coverage of the clients • Organized guest list, décor, and setup Exposure press events • Coordinated with consumer team to come up with strategic ideas on new campaigns and events

• Assistant Editor · Her Campus Media2014-09-01 – 2016-05-01

  • Bentley University is amongst 290+ campus chapters that are a part of the #1 global community for college women, Her Campus. The blog is written entirely by college students with a content focus in Style, Beauty, Health, Love, Life and Career Advisement. • Proofread students articles ensuring proper grammar usage and provided feedback to ensure the articles were written to their fullest potential • Featured students’ articles across Bentley University’s Her Campus social channels

Education

• Bentley UniversityMarketing

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