Jessica Polson

About

Online long form educational video content and marketing specialist. High premium on developing efficient processes to raise quality in creativity and staff. Focus on high vision and innovation with new technologies. Specialties: Content Development Strategic Planning/Execution Segmentation Marketing Strategies Commercial/Educational/PSA Project Management Client Relationship Streaming Media Vendor Management Budget Management Creative Problem-Solving Production Planning AVID/FCP/Adobe NLEs

Experience

• Freelance Video Producer/Editor · Self-Employed04-01-2012

  Video and Marketing Specialist. Responsibilities included website design with Squarespace, social media management, email and blog copywriting, backend email management, book editing, video production, and backend email management. Also served as an Online Video Producer for Twilio Signal Conference 2022 & 2023, scheduling, recording, and providing technical support for C-suite executive pre-records for online and in-person conferences.

• Video Production Manager & Marketing Manager · The Four Winds Society10-01-2018 – 11-01-2020

  Developed and executed marketing strategy & product development for this international non-traditional school. Led a team in developing customer journeys and segmentation and managed the development of the Spanish language certification program. Worked closely with CEO, CFO, and senior faculty. Successes include launching a new high-ticket item to double the sales goal, implementing segmentation to increase online sales by 35%, overhauling project management systems, doubling following on social media, and managing new online products for an additional stream of revenue.

• Video Production Manager · Hay House, Inc.11-01-2014 – 09-01-2018

  Led innovation through team development and collaboration in the creation of over 40 online digital products, a new revenue stream totaling over $2 million in revenue annually. Scripted marketing videos, social media videos, and outlines for online courses. Implemented digital asset management for global use (CA, NY, & UK offices). Designed weekly content for YouTube, increasing from 6K to over 115K in 12 months.

• Senior Producer/Director · Cox Media04-01-2004 – 04-01-2012

  Award-winning content producer in TV, Web, Mobile & Video On-Demand with a unique blend of creative instincts, technical know-how, and project management savvy with 13 years of full-cycle production experience. Increased production revenue by 50% through innovative creative, diversifying product solutions, and extending clients' advertising into short-form productions. Managed budget, staff, and development of 90 property videos resulting in $450,000 production revenue, not including additional ad schedule dollars, and becoming the go-to production house for a California real estate investment company. Led the company in Advanced Advertising Solutions including long-form political programs, fitness DVDs, and development of a model for distribution of online content for all clients. Developed full-service commercials & video products for 7-10 clients at a time, from script writing, producing, directing, filming, and editing. Negotiated with vendors, planned, purchased, and organized the development of video archiving.

Education

• George Mason UniversityBA, Communications

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