Julianna Rodriguez

About

I'm Julianna, a designer from Puerto Rico now based in New York, with over six years in web design, including three focused on UX/UI. For the past seven years, I've freelanced remotely with agencies and companies across the US. Recently, I've been handling redesigns, updates, and UX enhancements for e-commerce clients and mobile apps. My clients span wellness, fashion, consumer goods, women-owned businesses, tech, and startups. Previously, as a social media manager and digital consultant, I helped brands build their online presence through campaigns, web design, SEO, and social media strategies. My background allows me to balance user needs and business goals. I'm always curious, eager to learn new skills, and ready to tackle challenges.

Experience

• UI/UX Designer · Self Employed08-01-2020

  Designed and conceptualized the interface of responsive landing pages for brands in luxury, wellness and consumer goods Improved interactions and information architecture for a job board focused on women in tech Improved designs of a creators marketplace by supporting product management with QA and design explorations

• UI/UX Designer · Matter Supply Co.03-01-2021 – 09-01-2022

  Designed and launched 4 digital products with a cross-functional remote team, including a mobile app for homebuyers, a social bartering app and an e-commerce website Collaborated with a senior designer to develop a new visual direction for a mobile app, while creating wireframes, hi-fi mockups, visual explorations, and documentation for handover Redesigned an e-commerce website with a focus on personalization using modular UI components and user research and testing, resulting in an increase in user engagement and a boost in sales.

• Web and Digital Designer · Self Employed01-01-2017 – 06-01-2021

  Designed and implemented 20+ responsive websites in the wellness and fashion industries using Squarespace, Wordpress, and Shopify Created social media graphics and digital assets to enhance brand presence on social media platforms Managed and updated websites for 15 clients, ensuring consistent branding and user experience across all digital platforms

Education

• BLOCBootcamp Certificate, Product Design Track
• University of Puerto RicoBA Advertising and Public Relations, Communications

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