Katelyn Benson

About

Hello! I am a rising sophomore at Bentley University, majoring in Marketing and International Business. My strengths include graphic design, content creation, and leadership. I have worked for American Eagle Financial Credit Union as a Member Account Representative and am currently a Marketing Chair for Bentley Speech and Debate Society and Events Coordinator for Fashion Association at Bentley, while also a part of Model UN and HerCampus. As of now, I am looking for an internship in Marketing or Graphic Designing to learn more about Marketing and gaining more experience, developing my skills as a student.

Experience

• Marketing Chair · Bentley Speech and Debate Society03-01-2024

  Initiated and executed the rebranding of social media accounts across three different platforms such as Instagram, Facebook, and LinkedIn. Created promotional materials for social media and posters for meetings, events, and one debate competition. Maintain contacts with six other organizations on-campus to collaborate with for events, and to discuss marketing strategies to reach target audiences. Monitored and assessed audience engagement metrics across various social media platforms, identifying trends and opportunities to optimize performance and drive audience growth.

• Freshman Liaison · Bentley Speech and Debate Society12-01-2023 – 05-01-2024

  Hosted and prepared minutes to plan ahead discussions need to be held for each meeting and keep plans organized. Collaborate alongside the Marketing Chair on content management and designing posts, posters, and banners. Analyze finances with Treasurer and structure a budget for each semester. Led fundraising initiatives to support good causes and raise money to participate in tournaments.

• Event Coordinator · Fashion Association at Bentley University04-01-2024

  Plan and organize events for the semester including event branding, timing, venue selection, travel arrangements, and adherence to budget constraints. Collaborate with marketing to design promotional materials and ensure key information is included. Maintain connections and communication with businesses and organizations to coordinate collaborations.

• Treasurer · Fashion Association at Bentley University01-01-2024 – 06-01-2024

  Create budget for planned events and supplies needed for the semester. Managed finances and oversaw financial decisions on events hosted and purchases of goods. Prepared and presented financial appeals to AIA members for approval to host events and activities for club members.

• Member Account Representative (Teller) · American Eagle Financial Credit Union08-01-2022 – 08-01-2023

  Processed various member transactions including deposits, withdrawals, loan and visa payments, and issuing official checks. Operated cash drawer for daily balances and responsible for returning cash to the vault. Answered questions and gave feedback to problems relative to members and suggested products offered.

Education

• Bentley UniversityBachelor's degree, Business, Management, Marketing, and Related Support Services
• Avon High School

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