Katherine Galiste

About

Art Director and Digital Designer with a robust background in creating impactful graphics and leading design teams in the fashion and retail industries. Extensive experience in cross-functional collaboration, UI design, and brand identity development, with a strong focus on trend-driven artistic direction and strategic marketing alignment.

Experience

• Digital Art Director · REVOLVE2013-10-01 – Present

  Conceptualize, design, and code impactful graphics for editorial features, trend pieces, and multi-channel campaigns. Lead and mentor a team of six designers in a fast-paced, high-volume setting, fostering creativity and efficiency. Collaborate cross-functionally with marketing, UX, front-end development, merchandising, and copywriting teams to ensure cohesive brand identity and design language. Partner with UI designers to establish design guidelines for special features and landing pages. Translate marketing goals into dynamic design strategies by leveraging insights from research, analytics, and customer feedback, while providing trend-driven artistic direction.

• Digital Art Director · FWRD2013-10-01 – Present

  Design and optimize a variety of digital marketing assets, including web graphics, social media content, and email templates, ensuring brand consistency and delivering high-impact visuals. Collaborate with the marketing team to develop compelling visual concepts that effectively communicate the company’s message and values. Research industry trends and emerging technologies to integrate innovative design techniques, enhancing user experience and boosting conversion rates. Direct artistic vision alongside the VP of Creative and Editorial Art Director for monthly features and seasonal campaigns.

• Freelance Designer · Various Clients2014-08-01 – Present

  Develop and implement creative concepts and project strategies that align with client mission and vision. Lead brand positioning and campaign launches, managing a diverse range of projects from concept to execution. Specializations include logo and brand identity creation, web and mobile UI design, marketing assets for digital and print campaigns, lookbooks, brochures, editorial layouts, and album artwork.

Education

• California State University, FullertonBachelor of Fine Arts (BFA), Graphic Design

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