Kathy B.

About

With a Bachelor of Business Administration from the University of Washington, I have built a robust career in product management and development. My recent role as Chief Product Officer at SheMed involved driving user-centric product development and integrating AI technologies, resulting in a significant membership increase. At Yoto, I led a team that propelled the company to be one of Deloitte's top 5 fastest-growing UK startups by enhancing website sales and re-engineering subscription models. My tenure at Zapp saw the successful implementation of a referral program and expansion into new markets, contributing to a $300M funding round. Previously, at Splend, I improved user experience and reduced failed payments, aiding in a $20M investment. My experience at Condé Nast International and Bosland Consulting further honed my skills in digital strategy and agile project management. At AT&T, I achieved substantial cost savings and improved customer support efficiency through innovative web-based solutions.

Experience

• Chief Product Officer · SheMed01-01-2025 – 07-01-2025

  SheMed's growth from 0 to 45000 members, focusing on user-centric product development and innovative solutions. Drove extensive A/B testing and customer interviews to tailor offerings to user preferences. Integrated AI technologies to improve customer engagement and optimize internal workflows. Developed cross-functional strategies that significantly enhanced the overall user experience.

• Product Director · Yoto01-01-2022 – 01-01-2025

  Yoto is an interactive audio platform designed specifically for children. Spearheaded an exponential increase in website sales over three years by assembling and empowering a high-performing team, validating hypotheses, and capitalizing on growth opportunities, leading to Yoto being recognized as one of Deloitte's top 5 fastest-growing UK startups. Established and led a multidisciplinary team encompassing iOS, Android, Web, Platform, Subscriptions, and Data, including Designers and Product Managers, and Data Analysts. Re-engineered a struggling subscription model, significantly boosting revenue and iterating improvements based on customer feedback to enhance both acquisition and retention.

• Director of Product · Zapp01-01-2021 – 01-01-2022

  Zapp is London’s top premium convenience delivery app, enhancing the daily lives of hundreds of thousands of Londoners. Developed and implemented the referral program that led to a 25% increase in revenue. Created the map pinpoint function, resulting in a 15% reduction in delivery costs due to improved accuracy. Scaled Zapp's app business to three different countries, contributing to significant revenue growth and enabling the company to progress from Series A to Series B, successfully raising $300M.

• Head of Product · Splend01-01-2019 – 01-01-2021

  Splend offers eco-friendly, affordable vehicles to on-demand drivers, enabling them to focus on earning a steady income. Oversaw OKRs, strategic planning, work intake, and user experience for multiple platforms, including the Website, App, CRM, Internal Tools, and Fleet Management. Reduced failed payments by 20%, leading to fewer returned cars and increased revenue. Developed an app and Salesforce integration for onboarding new customers, contributing to successfully raising $20M investment for the business.

• Head of Agile Project Management · Condé Nast International01-01-2018 – 01-01-2019

  Directed the development of a multi-tenancy site for global brands across 11 markets, including GQ and Vogue. Collaborated with the Adtech team to optimise ad placement and margins for profitability.

• Head of Product · Bosland Consulting01-01-2014 – 01-01-2017

  Expert in digital strategy, Web commerce flows, schedule tools and User interface. Website Design using Agile principles. Dynamic customer driven designs iterating frequently. Business planning and competitive analysis ranging from startups to mature companies.

• Product Director Web Care · AT&T01-01-1999 – 01-01-2011

  Generated $18.4 million in savings by developing web-based functions for plan changes, phone upgrades, and accurate payments, significantly reducing Care Payment and device-related calls to customer support. Contributed to a 22% improvement in call rates from 2005 to 2006, with Cingular.com attracting 100K daily visits to device support resources.

Education

• University of WashingtonBachelor of Business Administration (B.B.A.), Business Administration and Management, General

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