Katie Metz

About

With a Bachelor's Degree in Graphic Design from Northeastern University, I have honed my skills in creating visual concepts to inspire and captivate consumers. I have experience as a Graphic Designer, Visual Designer at Stardust, and Designer at Appalachian Mountain Club. Additionally, I have interned at Nonfiction and worked as a Graphic + Web Design Co-op at EMBARC studio, llc. My expertise includes using computer software and hand-drawn techniques to communicate ideas effectively. I am passionate about leveraging design to make a meaningful impact and am always seeking new opportunities to further develop my craft.

Experience

• Graphic Designer · Freelance01-01-2019

  Responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Clients Include Clark University, Simmons University, Night Shift Brewing, Appalachian Mountain Club, Mass Climate Action Network, Isaac Health Responsibilities: Develop comprehensive branding for diverse clients across industries, resulting in increased brand recognition and customer loyalty. Produced eye-catching print materials that successfully supported marketing campaigns, driving engagement and conversions.

• Visual Designer · Stardust04-01-2022 – 11-01-2022

  As the founding designer, I created a detailed and stunning set of brand guidelines and applied them to print and digital materials. Produced assets such as window decals, posters, a mural, and merch for multiple brand activations including a pop-up gallery, speakeasy, and gaming tournament. Responsible for the design of company blog and blog imagery, as well as social media and email marketing imagery. Developed an illustration style and icon set to be used across Stardust’s materials.

• Designer · Appalachian Mountain Club03-01-2019 – 11-01-2021

  Responsible for the design of digital ads, book covers, printed newsletters, direct mail pieces, and retail merchandise using the company brand. Collaborated with marketing, editorial, and membership departments on their creative needs. Contributed house ads, infographics, and layouts to the quarterly AMC Outdoors magazine.

• Graphic + Web Design Co-op · EMBARC studio, llc07-31-2016 – 12-31-2016

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Education

• Northeastern UniversityBachelor's Degree, Graphic Design

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