Kimberly Morrison

About

I thrive on blending cutting-edge technology like AI with human creativity to deliver great marketing content. With deep expertise in content marketing, specialization in B2B technology, and a passion for storytelling to engage and convert, I am a skilled marketer that now comes with AI superpowers.

Experience

• Founder and Chief Elf Herder · Machine Elves Media12-01-2022

  The journey to deliver exceptional content marketing continues, now with the assistance of AI. With a skilled communicator, strategist and content marketer combined with AI, it's never been easier and more cost-effective to deliver great ebooks, videos, emails, social media, ads, imagery, music, and other content to drive great results for clients. Responsibilities include creating, consulting, and teaching while continuing personal learning and growth in the rapidly evolving field of AI.

• Strategic Marketing Communications Consultant · Independent05-01-2019 – 12-01-2022

  Worked as an independent marketing communications consultant with a wide range of experience across diverse industries in B2B and B2C. Specialized in creating and implementing strategic marketing plans, developing high-performing content, and executing effective marketing campaigns. Expertise in data-driven insights allowed for delivering measurable results and driving business growth for clients. Roles included fractional CMO and leader of creative teams, with experience in working independently and remotely.

• Director of Marketing, New Developments · Realogics Sotheby's International Realty10-01-2018 – 01-01-2019

  Responsible for overseeing the development and execution of the company's overall marketing strategy, focusing on building the company's brand and reputation, as well as driving sales. Managed a team of marketing professionals and created a comprehensive marketing plan including online and offline advertising, public relations, events and promotions, and content marketing. Worked closely with other departments to ensure alignment with the company's business objectives and played a key role in identifying new business opportunities.

• Senior Integrated Marketing Strategist · Yesler11-01-2016 – 10-01-2018

  Led strategic marketing efforts for B2B tech clients, working with top global brands like Amazon, Microsoft, and Google, as well as high-growth startups. Responsibilities included leading workshops, creating digital and demand generation strategies, developing go-to-market plans, conducting research and audits, and drafting briefs. Skilled in creating strategic marketing assets such as brand guides, messaging and positioning frameworks, buying journeys, and buyer personas. Led delivery teams in project execution and served as a senior advisor on all client work.

• Senior Content Marketing Strategist · TUNE01-01-2016 – 10-01-2016

  Served as a leader of the award-winning content team for a fast-growing mobile marketing analytics startup. Responsibilities included developing and executing content marketing plans, managing original research projects, overseeing all digital content, establishing and reporting results against KPIs, reviewing and approving all content, managing the editorial process and calendar, creating buyer personas, and developing email nurture campaigns. Oversaw the management of the company's website and led a complete redesign, rewrite, and relaunch.

Education

• University of Colorado BoulderBachelor of Science, Journalism

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