Lidia Cabrera

About

Results-driven and tenacious professional with 7+ years of diverse experience in e-commerce, supply chain management, and operational leadership, including founding an international import/ export company and managing my own e-commerce business. Passionate about leveraging data-driven strategies and innovative approaches to drive user acquisition and growth, with hands-on experience in social media marketing and digital strategy. My entrepreneurial journey, combined with formal education in E-commerce and continuous learning in product and marketing, has equipped me with a unique blend of strategic foresight, operational excellence, and a deep understanding of small business needs, the very audience Buffer serves. Fluent in English and Spanish.

Experience

• Co-Founder | COO · Professional Global Alliance SA de CV12-01-2022

  Spearheaded the company’s global expansion into El Salvador, establishing key partnerships with international suppliers and vendors. Led operational management, focusing on optimizing global supply chain processes, logistics, and regulatory compliance across multiple regions. Successfully negotiated contracts and streamlined operations, reducing costs by 35% and driving profitability. Managed a cross-functional team across different markets, improving operational efficiency by 20% and ensuring seamless coordination between global stakeholders. Directed international brand development initiatives to strengthen market presence and create growth opportunities. Oversaw customs duties, tariffs, and trade compliance, ensuring the smooth import and export of goods while adhering to local and international regulations. Utilized data-driven strategies and CRM tools to enhance customer relationship management, resulting in increased customer retention and satisfaction.

• Customer Support Analyst · Coinbase10-01-2021 – 06-01-2022

  Responsible for providing support for Coinbase customers by investigating, troubleshooting, and resolving customer issues. Took ownership and used critical thinking to find the root cause and solve the customer issue on the first contact of 300-400 calls a month. Managed, prioritized, and responded to Tier 2 issues, inquiries, and escalations. Used all available resources to ensure high standards are met and work is carried out in the most efficient manner.

• Research and Data Collector Intern · Altman Inc09-01-2020 – 09-01-2020

  Collaborated and communicated with a team of students and project managers. Meticulously researched over 300 companies to gather historic information. Organized the data requested and completed the project before the deadline and error-free.

• Email and Chat Customer Coordinator · The Container Store12-01-2017 – 07-01-2018

  Promoted to position and developed a reputation as an efficient service provider in a fast-paced environment with high levels of accuracy and consistently met performance benchmarks on multiple live chats and email. Ensured superior customer experience by addressing customer concerns, demonstrating empathy and resolving problems or providing information quickly and efficiently by understanding the needs and wants of the customers. Skillfully created and designed custom spaces all while providing an outstanding customer experience.

• Customer Coordinator · The Container Store08-01-2017 – 12-01-2017

  Maintained a high-volume workload within a fast-paced environment by providing exceptional customer service while handling inbound calls by quickly assessing customers' needs and proactively provided solutions while navigating multiple applications to resolve providers' inquiries. Created, designed, and edited custom space designs with skillful accuracy and excellent customer service.

Education

• University of North Texase-Commerce w/ a Minor in Consumer Experience Management
• University of North TexasIntegrative Studies: Concentrations in Psychology, Counseling and Behavioral Analysis, Clinical, Counseling and Applied Psychology

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