Lily Bowers Mayo

Lily Bowers Mayo

Marketing Director | Brand Strategy Expert

10 yrs experience · <10 hrs/week

About

With a robust background in marketing and operations, I currently serve as the Director of Marketing at Medstaff National Medical Staffing, where I lead marketing strategies and campaigns to enhance brand presence. My career began as a Media Analyst at Felix - Intelligent Local Advertising, where I honed my skills in online marketing and SEO strategies. I then advanced to Director of Client Services and Digital Strategist at Forma Life Science Marketing, focusing on brand development and digital marketing solutions. As Chief Operating Officer at Bev, I played a pivotal role in the company's growth, culminating in its acquisition by E&J Gallo. I hold a Master of Management Studies from Duke University's Fuqua School of Business and a Bachelor of Arts in Journalism and Mass Communication with a focus on Photojournalism from the University of North Carolina at Chapel Hill. My educational journey began at Phillips Academy, where I earned my high school diploma.

Experience

  • Director of Marketing · Medstaff National Medical Staffing07-01-2018

    As Director of Marketing, responsible for overseeing marketing strategies, managing marketing campaigns, and enhancing brand presence.

  • Chief Operating Officer · Bev09-01-2017 – 05-01-2018

    Oversaw operations and contributed to the growth of Bev, a company specializing in canned rosé, leading to its acquisition by E&J Gallo.

  • Director of Client Services and Digital Strategist · Forma Life Science Marketing09-01-2015 – 09-01-2017

    Led client project management, developed brand positions, and implemented strategic marketing solutions. Developed inbound marketing, SEO, SEM, and lead generation strategies.

  • Media Analyst · Felix - Intelligent Local Advertising (IAC)07-01-2014 – 08-01-2015

    Developed and analyzed online marketing campaigns for SMBs, managed partner accounts, and implemented social media and SEO strategies.

Education

  • Duke University - The Fuqua School of BusinessMaster of Management Studies
  • University of North Carolina at Chapel HillBachelor of Arts (B.A.) Journalism and Mass Communication, Photojournalism
  • Phillips AcademyHigh School Diploma

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