Lisa Wells

About

With a Bachelor of Fine Art in Photography from the Rhode Island School of Design, [Name] has built a distinguished career in public relations and marketing. Currently a Communications Consultant at Lisa Wells PR since 2012, [Name] specializes in digital media, event planning, and social media engagement. Previously, [Name] served as Director of Public Relations at Paul Stuart, Inc., Delta Galil Industries, Under Armour, Reem Acra, Bobby Jones Golf Sportswear, Hickey Freeman Luxury Group, Tumi, and Judith Leiber. Early in [Name]'s career, [Name] was an Accessory Editor at Condé Nast, contributing to WWD and W magazine. [Name] has a proven track record of enhancing brand visibility, managing significant budgets, and executing comprehensive media strategies for high-profile clients.

Experience

• Communications Consultant · Lisa Wells PR05-01-2012

  LWPR is an independent social media, public relations and digital marketing communications consultancy specializing in digital media, event planning, social media planning & engagement. LWPR works with senior management to develop and execute national media outreach & promotions, oversee press releases, media alerts, pitch product stories, coordinate trade show activities and direct social media activities. Clients include US-based brands with international distribution including Jack Victor, Ricardo Beverly Hills, Stephanie Johnson, Splendid and Lacoste.

• Director of Public Relations · Paul Stuart, Inc.12-01-2018 – 07-01-2023

  As the Director of Public Relations, likely responsibilities included overseeing all public relations activities, managing media communications, coordinating with senior management, and enhancing the company's public image.

• Director of Public Relations and Marketing · Delta Galil Industries05-01-2016 – 05-01-2018

  Oversee all digital and print communications for both owned and licensed brands for men and women. Manage 6 figure budget for marketing and advertising. Coordinate all photography for marketing, social media and advertising. Create content both visual and written for social media platforms. Engage authentic brand influencers for increased reach and engagement. Work with licensee partners on all marketing, trade shows and media relations. Increased visibility on multiple social media platforms upwards of 20% year to year. Oversee all printed and written materials and distribution.

• Director of Public Relations and Marketing · Under Armour05-01-2013 – 07-01-2017

  Responsible for all media communications. Reported to multiple layers of senior management including CEO, marketing, product development, and wholesale directors.

• Director of Global Communications, Sponsorships and Events · Reem Acra08-01-2010 – 01-01-2012

  Reported directly to designer Reem Acra. Directed all activities relating to daily communications efforts for the brand Reem Acra as well as corporate representative for the Reem Acra World Cup Dressage sponsorship in Western Europe. Managed the wholesale and retail global marketing, served as a brand ambassador for the Reem Acra World Cup Dressage sponsorship in Western Europe, produced all of her media surrounding her 6 collections a year, and supervised the advertising and digital communications for the brand.

• Director of Public Relations · Bobby Jones Golf Sportswear11-01-2007 – 01-01-2010

  Oversaw all retail-wholesale marketing, philanthropic and public relations activities for Bobby Jones men's and women's sportswear.

• Director of Public Relations · Hickey Freeman Luxury Group11-01-2007 – 01-01-2010

  Reported directly to President Paulette Garafalo. All public relations functions for Hickey Freeman, hickey, Bobby Jones and Hart Schaffner Marx brands including marketing. Editorial placement, store openings, charity initiatives, event planning and historical archiving. Spearheaded digital archive database for over 100 years of Hickey Freeman and Hart Schaffner Marx original artwork, clothing and marketing materials for advertising and promotional end-use.

• Director of Public Relations · Tumi07-01-2003 – 08-01-2007

  Responsible for all media communications both in the US and Internationally. Reported to multiple layers of senior management including CEO, marketing, product development, wholesale, retail and ecommerce vice presidents.

• Director of Public Relations · Judith Leiber01-01-1999 – 01-01-2003

  Launched and managed celebrity wardrobing program, philanthropic activities, and media events. Coordinated in-store brand marketing in Judith Leiber boutiques and at national retailers such as Saks Fifth Avenue and Neiman Marcus.

• W & WWD Accessory Editor · Condé Nast01-01-1990 – 01-01-1994

  Stylist and writer for all accessory categories for WWD and W magazine. Oversaw photo shoot production and wrote editorial copy and captions for daily, weekly and monthly editions.

Education

• Rhode Island School of DesignBachelors of Fine Art, Photography

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