Lorena Maceratesi

About

I’m a Fractional Head of UX & Design with over 18 years of experience helping startups and growing teams build user-centred products that drive business success. I specialize in aligning UX strategy with company objectives, implementing scalable design processes, and mentoring teams to elevate UX maturity. My expertise spans research, design systems, and cross-functional collaboration, enabling companies to streamline workflows, optimize team performance, and create products that resonate with users. I’ve led design transformations that improved product-market fit, increased adoption, and strengthened decision-making through research-backed insights. Previously, as co-founder of Holistic Interaction, I partnered with organizations to craft and execute strategic design initiatives. Now, I work alongside startups, ensuring their UX practice scales effectively—bridging the gap between user needs and business goals to deliver real impact.

Experience

• UX & Innovation Strategist | Product Manager · Holistic Interaction01-01-2019

  Cofounded a Boutique Design Strategy Studio, leading UX and innovation strategies for startups and growth-stage companies. Involved in financial and administrative management, designed digital services, facilitated innovation workshops, and mentored startups.

• Expert Mentor in Product Management · Techstars06-01-2024

  Helped define annual goals, mapped needs, identified opportunities, and collaborated on process optimization.

• Mentor and Design Sprint Facilitator · Google for Startups Latam01-01-2018

  Empowered CEOs and teams in design, strategy, UX, and fostering effective team dynamics. Facilitated design sprints to drive innovation and impactful solutions in the startup ecosystem.

• Service Designer - Researcher · Paginar01-01-2019

  Led user-centered design projects, enhancing digital experiences for various institutions. Conducted research, facilitated workshops, and designed strategies for Teatro Real, RTVE, Museo del Prado, and RFEA.

• Instructor Coordinator · Centro de e-Learning UTN FRBA09-01-2017

  Coordinated instructors for courses on Design Thinking, Prototyping, Design Sprint, and User Experience Design. Designed course syllabi and iterated on educational offerings based on feedback.

• Tenured Professor · Buenos Aires University01-01-2019

  Proyectos Audiovisuales Interactivos is the first subject in the Faculty of Architecture, Design, and Urban Planning to have a syllabus designed entirely with UX and design thinking methodologies. As a tenured professor, I created the syllabus and content for this subject. HTTP://www.paifadu.com

Education

• University of Buenos AiresImage and Sound Designer, Image and Sound Design
• CrehanaAgile Project Management, Agile Methologies
• LabGobArAgile Design of Public Policies, UX & Public Policies
• IDF FoundationHow to Design for Augmented and Virtual Reality, VR, AR Design
• Universidad de PalermoUser Experience Design, UX
• University of Buenos AiresBranding Design and implementation, Branding
• Nacional 19 - Luis PasteurBachiller, Bachiller
• Centro de e-Learning UTN FRBACACC -, Educación y Capacitación
• Centro de e-Learning UTN FRBAPHP y MySQL Intermedio, Informática y Sistemas
• Centro de e-Learning UTN FRBAPHP y MySQL inicial, Informática y Sistemas

Similar talent on Pangea

Luisa A.UX UI Designer, Product Designer | Published author | Content CreatorNew York, NYJay G.Product DesignerHeredia Province, HerediaFernando V.Product UX Designer blending strategy, AI-enhanced workflows, and research to deliver smarter platforms — fast.San Miguel, PeruMoodthy A.UX/Product Designer | Designing feasible, human-centered solutions from zero to oneMadrid, Spain