Maha Shahid

About

With a strong foundation in UX Design from Sheridan College and specialized training in Search Engine Marketing from BrainStation, I have developed a robust skill set in user experience and digital marketing. Currently, I am a UX Designer at PointClickCare, where I lead the design of healthcare product workflows, collaborating with cross-functional teams to enhance user experiences across web and mobile platforms. My role involves creating wireframes, high-fidelity prototypes, and conducting usability testing to refine product designs. Previously, I served as an SEO Optimizer & UX Designer at LAK Corp, where I improved website usability and visibility by integrating design thinking with SEO strategies. My work focused on redesigning website pages for better user interaction and clarity, ensuring that content is both accessible and engaging. My experience spans both design and optimization, enabling me to create user-centric solutions that are both functional and aesthetically pleasing.

Experience

• UX Designer · PointClickCare05-01-2024

  As a UX Designer at PointClickCare, I lead end-to-end workflow design for healthcare products used by cross-functional care teams. I collaborate closely with product, engineering, and research teams to move designs from concept to release, incorporating customer feedback and usability insights to continuously improve workflows. My role involves designing and iterating on workflows across web and mobile experiences, creating wireframes and high-fidelity prototypes, and supporting research activities including usability testing and customer conversations.

• SEO Optimizer & UX Designer · LAK Corp12-01-2023 – 04-01-2024

  At LAK Corp, I worked on improving website experiences with a focus on usability, clarity, and content structure. This role combined design thinking with SEO to better support how users find and interact with information. I redesigned key website pages to improve usability, applied SEO strategies to enhance visibility, and turned complex or unstructured content into clear, well-organized page designs.

Education

• Sheridan CollegeHonours Bachelor of Interaction Design, UX Design
• BrainStationSearch Engine Marketing

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