Marcy Murphy

About

Highly creative and multitalented Art Director/Designer with extensive experience in digital design, print design, marketing, and branding. Highly skilled in client relations, vendor relations, negotiations, and project management. Passionate and inventive creator of innovative marketing strategies and campaigns. Accustomed to performing in deadline-driven environments, with a strong emphasis on working within budget requirements. Expert in balancing creativity with strategic thinking to deliver visually compelling and effective design solutions.

Experience

• Multimedia Designer · IRONMARKETS01-01-2022

  - Art Director for Concrete Contractor and Rental Magazines - Design and layout for Iron Markets events and shows - Digital graphic design and layout - HTML emails - Project Management of all assigned tasks which included - Tradeshow posters and graphics - E books for Iron Markets clients

• Freelance Graphic Designer · Designwerx01-01-2000

  DesignWerx is a full-service freelance graphic design business located in Elkhorn, Wisconsin. Providing dependable, customized, creative and professional design services. Specializing in creating logos, branding, presentations, brochures, infographics, websites, corporate materials, package design. Clients include: Moonlight Slumber, Amcol, Sopora Sleep Products, Foodright, Fondy Foods, Alpine Valley Ski Hill, Geneva Lake Sailing School, Flocon, MTE, David J. Frank Landscaping - Brochure and Logo design and development - Branding design and development - Photography and Photo direction - Art Direction - Marketing plans - Sales sheets and rack card design - Advertising design - Point of purchase design - Trade show booths - Packaging - Website design and build

• Graphic Designer · Concept Design Group01-01-2019 – 01-01-2022

  - Design of print and digital media. This includes catalogs, brochures, production, iconography, digital (web, social, and mobile), environmental graphics. - Created compelling ads featuring paint products - Develop Brand standards for all collateral and online pieces. - Appeared in video series showcasing cabinet painting techniques. - Digital production and processing of creative projects

• Creative Director · Moonlight Slumber01-01-2015 – 01-01-2017

  Moonlight Slumber is a national mattress brand specializing in crib mattresses. Recently combined with University Sleep Products maker of dormitory mattresses. Sub brands are: Teale Medical, Comfort-U. - Developed branding/brand standards for divisions Teale Medical and University Sleep logos, graphic content, photography - Work alongside Marketing Director, to develop marketing plans and strategies - Develop design and overall look for three new mattress products in Babies R Us stores - Manage online photography with e-commerce outlets (Babies R Us, Buy Buy Baby, Amazon e-tailers, etc) - Art direction of photography and videos - Create, manage and oversee all of Moonlight Slumber brands University Sleep, Comfort-U, Teale Medical - Work with all print and online vendors - Design/Concept trade show graphics and booths for 3 trade shows per year - Create point of purchase graphics; work with stores to implement - Social media creation and manage timely posts for all social media platforms for audiences on: Facebook, Instagram, LinkedIN - Design and develop ad campaigns both print and electronic - Direct mail campaign design, and coordination - Email campaign designs - Art direct videos for promotion of products

• Senior Graphic Designer · MRA - The Management Association01-01-2013 – 01-01-2015

  As part of their in-house marketing team, responsible for rebranding the marketing materials, website, and publications to members. Created and implemented a new look rolled out onto new and existing brochures, direct mail, e-alerts, website, and publications. - Brand development and execution for corporate-wide materials - Develop brand standards and implementation - Write, Design, and implement new brand style guide - Redesigned monthly publications to more closely align with new brand, and to improve readership - Design and produce monthly flagship member publication - Develop marketing campaigns - Design and develop ad campaigns - Logo design, development, implementation - Advertising campaigns - Direct mail - Publication design/layout - Trade show booth/banners - Art direction of photography and video shoots - Product line Brochures - E alerts and Web Advertising - Direct mail campaigns - Social Media

Education

• Milwaukee Institute of Art & DesignBFA, Graphic Design

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