Marissa Espinoza

About

Graduating in Spring 2025 with a Bachelor's in Business Communication and a Minor in Marketing, Marissa specializes in communication strategy, web design, A/B testing, as well as meticulous market research.

Experience

• Marketing Analyst Intern · Focal08-01-2024

  As a Marketing Analyst Intern at Focal, I assisted in developing and executing marketing strategies to drive user engagement and brand awareness. My role involved analyzing market trends, gathering user insights, and creating reports to inform data-driven decisions. I collaborated with cross-functional teams to optimize the user experience and contributed to content creation for digital marketing campaigns, enhancing Focal’s overall growth.

• Marketing Strategist · Studdy09-01-2024

  Led targeted marketing initiatives to increase Studdy's presence on campus. Developed and executed comprehensive marketing campaigns, including event organization, material distribution, and digital engagement. Crafted data-driven strategies to convert students into active platform users, working closely with the marketing team.

• Teacher Assistant · Kumon North America, Inc.04-01-2023

  Assisted in tutoring children in various subjects, graded assignments, assisted the main instructor during lessons, provided guidance to students who required extra help, and fostered a positive learning environment to boost students' academic progress and confidence.

• Digital Marketing Intern · Taltrics12-01-2022 – 03-01-2023

  Marketing Intern, Winter 2023, at Taltrics. I was in charge of writing the marketing content (A/B). I was in charge of testing webpages and curating the design for the launch of Taltrics's website (https://www.taltrics.com/). Taltrics is a venture-backed intelligent platform that supercharges core recruiting systems with AI, analytics, and automation, empowering recruiting leaders and HR operations.

• Project Manager, Student Ambassador, Director of Public Relations · Contra Costa College02-01-2022 – 06-01-2023

  As a Project Manager, focused on marketing the Guided Pathways program to transform lives by providing outstanding learning opportunities. As a Student Ambassador, engaged in faculty-student meetings to plan campus events, organized funding for student resources, and facilitated stocking of the food pantry. As Director of Public Relations, promoted events on social media, coordinated events, managed social media accounts, and contributed to branding efforts.

Education

• UC San DiegoBachelor's degree, Communication and Marketing
• Contra Costa CollegeBachelor's degree, Communication
• Pinole Valley High School

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